GV90 Unveiled to Domestic Customers for the First Time at Genesis Suji Exhibition Hall

All Floors Open from the 11th to the 27th
Experience Design, Sound, and Interior Space
Neorun First Edition Showcased on the First Floor

Genesis is unveiling its very first full-size flagship electric sports utility vehicle (SUV), the GV90, to domestic customers for the first time.

GV90 Neorune. Genesis

Genesis announced that from September 11 to 27, it will be hosting a "GV90 Special Exhibition" at Genesis Suji. The special exhibition will be open daily from 9 a.m. to 9 p.m., except on the day of Chuseok when the venue will be closed.

The GV90 is a full-size flagship electric SUV developed based on the "Neorun Concept" revealed in 2024, and it embodies Genesis' accumulated design philosophy, electrification technology, and a spirit of hospitality toward customers.

First unveiled globally in San Francisco, United States, in August 2026, the GV90 attracted attention for its restrained and elegant design inspired by Korea's moon jar, the world's first independently opening and closing hidden B-pillar coach door called the "Neorun Arch Gate," and the world's first roof airbag, setting itself apart with innovative design and technology.

Driven by strong customer interest in the GV90, Genesis has curated this exhibition so visitors can experience not only the vehicle's design and materials prior to the official launch, but also its advanced technologies, distinctive audio experience, and exclusive space for VIPs.

GV90. Genesis

This exhibition spans all floors of Genesis Suji and features a total of seven cars: one GV90 Neorun First Edition, three GV90 Neorun models, and three GV90 vehicles, along with a variety of interactive content.

On the first floor, the "GV90 Neorun First Edition," distinguished for VIP customers with exceptional features, is showcased.

The GV90 Neorun First Edition is the highest-tier limited edition model of the GV90; the displayed vehicle emphasizes exclusivity with a two-tone exterior in Vique Black and Sonoran Navy and 24-inch diamond-cut dish-type forged wheels with accent colors to match the exterior.

The interior options include Majestic Purple and Regal Navy, enhancing its sense of luxury, while the exclusive First Edition logo is applied to the crystal sphere integrated controller, seat headrests, and door steps.

The second floor is dedicated to allowing visitors to experience all aspects of GV90's design, colors, materials, and advanced technologies.

In the "GV90 Design Zone," the exhibition introduces the vehicle's design philosophy and development process, inspired by Korea's moon jar.

Visitors can explore key elements that define the vehicle's design, including Genesis’ signature "Two-Line" wing face MLA headlamps interpreted in a new way, and jewel-like interior details.

Additionally, by viewing the unique interior color combinations and various real material garnishes exclusive to the GV90, visitors can immerse themselves in the luxury atmosphere Genesis aims to provide.

The advanced technology experience area introduces driving performance and safety features implemented on Genesis’ flagship-dedicated "eMP platform."

Visitors can also experience first-hand the world's first roof airbag, a pop-up center OLED cinematic display, and the next-generation infotainment platform "Paleos Connect," all key innovations applied to the GV90.

There will also be immersive audio content showcasing the emotional quality of the GV90. In the vehicle’s remarkably quiet cabin, guests can experience a unique listening environment filled by the Bang & Olufsen Premier 3D sound system and Dolby Atmos.

On the third floor, alongside the GV90 Neorun, the world’s first independently opening and closing hidden B-pillar coach door, called the "Neorun Arch Gate," is presented.

The Neorun Arch Gate features a structure in which the front and rear doors face each other and open without a B-pillar, creating a wide and open entry and exit space. With newly developed dual-motion hinges, the rear door moves outward and smoothly rotates, allowing the front and rear doors to operate independently without interference.

Genesis GV90 Neoron First Edition. Genesis

The exhibition space also includes a documentary film detailing the process behind the development of the world’s first independently opening and closing hidden B-pillar coach door, the Neorun Arch Gate. In addition, a dedicated area has been created for visitors to directly observe the innovative body structure without a B-pillar, showcasing Genesis’ challenging spirit and development philosophy in pushing beyond conventional boundaries.

Visitors can closely examine the GV90 Neorun's exterior and interior materials through a CMF (Color, Material, Finish) experience zone. There is also a section dedicated to exclusive features for VIP customers, allowing guests to personally experience the GV90 Neorun’s spacious interior and attentive hospitality.

The fourth floor serves as the "GV90 Lounge," where guests can relax, and discover Genesis Collection items that embody the brand’s philosophy.

A Genesis representative said, “We have prepared this special opportunity to debut the GV90 to Korean customers ahead of its full-scale market launch. Through this exhibition, we hope domestic visitors will experience not only the design and innovative technologies of the GV90, but also Genesis’ exclusive hospitality philosophy and its differentiated spatial experiences more deeply.”

This content was produced with the assistance of AI translation services.