"Capturing New York Vibes"... Rag & Bone Opens First Global Standalone Popup in Seongsu-dong

Imported Brand by Samsung C&T Fashion Division

First Global Standalone Flagship Popup

Leap Forward as a Total Fashion Brand

The Fashion Division of Samsung C&T announced on September 11 that 'rag & bone', a New York contemporary brand it imports and distributes, is operating its first standalone flagship popup store in Korea at 'Stage 35 Seongsu' in Seongsu-dong, Seoul until September 20.

Rag & Bone is a brand that combines the free spirit of New York with British heritage, focusing on high-quality denim and unique printing techniques. As denim has recently emerged as a major fashion trend, sales in the first half of this year increased by 27% compared to the same period last year, and the number of new customers rose by 45%.

Rack and Bone's First Flagship-Style Exclusive Popup Store in South Korea. Samsung C&T Fashion Group

With this popup event, Rag & Bone is expanding its domestic business, previously centered on womenswear, to include menswear as well. This event also marks the first large-scale Rag & Bone popup to be held outside the United States.

The popup’s slogan is ‘From SoHo to Seongsu.’ The idea was inspired by the similarities between SoHo in New York and Seongsu in Seoul, both of which have transformed from industrial areas into cultural, artistic, and fashion hubs.

The popup store spans two floors. The first floor, called ‘The Rag & Bone Loft,’ recreates the feel of a New York loft and showcases the 2026 Fall/Winter Collection. Every Saturday, live DJ performances will also take place.

The second floor is dedicated to Rag & Bone’s signature product line, ‘Miramar (rb Miramar)’. Miramar features a trompe l’oeil effect by intricately printing denim textures and patterns onto other materials. At this popup, Rag & Bone is unveiling, for the first time, the Miramar limited edition collection featuring denim textures on velvet and a new ‘Gracy Blue’ set-up.

Jo Youngjoo, Rag & Bone Team Leader of the Fashion Division at Samsung C&T, said, “This popup is the first global project to showcase Rag & Bone’s original design capabilities and New York sensibility. Starting with the opening of the first standalone flagship popup store in Korea, Rag & Bone will continue to deliver differentiated brand experiences and set new standards in the contemporary market.”

This content was produced with the assistance of AI translation services.