"Duty-Free Shopping via KakaoTalk Chat"… Shinsegae Duty Free, From AI Recommendations to Purchase

First in the Industry to Offer Duty-Free Shopping with "Chat GPT for Kakao"

Launch of the "Shinsegae Duty Free Tool"

All Travel Destinations, Products, Promotions, and Stores at a Glance

Purchase Directly from the Detailed Product Page

On September 11, Shinsegae Duty Free announced that it has become the first in the domestic duty-free industry to introduce the "Shinsegae Duty Free Tool" on "Kakao Tools" within "Chat GPT for Kakao."

The "Shinsegae Duty Free Tool" provides conversational information necessary for duty-free shopping, such as product recommendations tailored to travel destinations, popular products and sales rankings, promotions, and store locations and hours. When a user clicks on a product card, they are directed to the detailed Shinsegae Duty Free product page, where they can check the price and stock and proceed with a purchase.

The usage is simple. Without installing a separate app or logging in, users can access "ChatGPT" at the top of the KakaoTalk chat tab and add "Shinsegae Duty Free" from "Kakao Tools" in the upper right corner.

For example, if a user asks "What should I buy for a trip to Bali?" the AI identifies the travel destination and recommends related products. Users can also request both a specific product and discount condition, such as "Recommend duty-free sunscreen that's on sale now." The tool allows customers to check ongoing benefits—including card discounts, giveaways, and special promotions—as well as the location and opening hours of major stores like the Myeong-dong branch and Incheon Airport branch.

Shinsegae Duty Free expects that this service will allow customers to check products, benefits, and store information all at once in the chat window, without having to navigate through multiple pages of an app or website.

Going forward, the company plans to expand the scope of AI technology beyond product recommendations to a variety of customer service areas, and to continuously enhance the information and features provided on Kakao Tools.

A Shinsegae Duty Free representative said, "We launched this service so that customers can easily and quickly obtain duty-free shopping information simply by chatting on KakaoTalk, which they use frequently. We will continue to expand services that make the duty-free shopping journey more convenient by leveraging AI technology for product searches and information retrieval."

This content was produced with the assistance of AI translation services.