"Korea Is the Most Undervalued AI Investment"
Positive Outlook for Water and Luxury Goods Markets

Korean stocks are currently drawing attention as experts highlight them as attractive investment opportunities.


According to the U.S. financial media outlet Bloomberg, the company recently asked wealth management experts, "If you had $10,000 (about 13.4 million won), where would you invest?" The answers included water, luxury goods, and "Korea." Bloomberg is publishing a series of articles exploring expert advice for different investment amounts, such as "If you had $100,000" and "If you had $1 million."


On the 10th, an employee is monitoring the stock market and exchange rates in the dealing room at the headquarters of Hana Bank in Jung-gu, Seoul. Photo by Yonhap News

On the 10th, an employee is monitoring the stock market and exchange rates in the dealing room at the headquarters of Hana Bank in Jung-gu, Seoul. Photo by Yonhap News

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Among the three investment themes chosen by wealth management professionals—water, luxury goods, and Korea—water and luxury goods reflect the market's outlook for future growth. Ian Harnett, a strategist at research firm Absolute Strategy, said, "By 2030, global water demand will exceed supply by 40%," emphasizing, "New water-related investments totaling $13 trillion will be needed by 2040, but only about half of this has been secured so far."


In the case of luxury goods, the market is broadening beyond expensive products such as bags, watches, and cars, expanding into "luxury experiences" like travel, wellness, and gourmet food.



With regard to Korea, experts underscored that the domestic stock market is undervalued compared to the global artificial intelligence (AI) boom. Russ Koesterich, a strategist at asset manager BlackRock, said, "Korean conglomerates are direct beneficiaries of the insatiable semiconductor demand driven by AI, especially memory semiconductors," adding, "They are the picks and shovels of the AI gold rush. Korean stocks are exceptionally cheap within current AI-related investment flows."

Asked ‘Where to Invest $10,000’: “Water, Luxury Goods, and Korea”…Foreign Experts Say “Still Undervalued” View original image

He pointed out that even after stock prices have cooled, company earnings remain solid, saying, "Extreme volatility has, in fact, created opportunities." He emphasized, "For investors able to withstand volatility, Korean stocks could be the most affordable way to gain exposure to AI investments."


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