Twelve Home Shopping Operators Re-approved by BMCC... Hyundai Home Shopping Ranks First in Evaluation

Hyundai Home Shopping Achieves Top Score of 784.98 Points,

Re-approved to Operate for Seven More Years

Twelve home shopping operators whose approval periods were set to expire have received re-approval from the Broadcasting and Media Communications Commission (BMCC), enabling them to continue their broadcasting businesses for the next seven years. Hyundai Home Shopping received the highest score during the evaluation.

According to the home shopping industry on September 10, the BMCC resolved to re-approve 12 operators, including Hyundai Home Shopping, Lotte Home Shopping, and Home&Shopping, the previous day. Hyundai Home Shopping scored 784.98 out of a possible 1,000 points, exceeding the re-approval standard of 650 points and ranking first.

Hyundai Home Shopping received the highest score among all operators in the broadcasting evaluation category, achieving 239.95 out of 275 points. The broadcasting evaluation assesses the adequacy of regulatory compliance and efforts to protect viewer rights.

Hyundai Home Shopping Building Exterior. Hyundai Home Shopping

Hyundai Home Shopping has been promoting a variety of initiatives, such as programming for viewers with disabilities, public service advertising, and operating a reporting center for unfair business practices. Last year, 76% of its total broadcast airtime was allocated to small and medium-sized enterprise (SME) products, exceeding the re-approval condition of 70%. The company is also expanding support for SME product sales by conducting entry tests for new products and airing commission discount programs to help handle inventories.

Following Hyundai Home Shopping, the highest scores were awarded to Lotte One TV (781.52 points), NS Shop Plus (775.03 points), Lotte Home Shopping (760.85 points), and Shinsegae Shopping (756.70 points), in that order.

The BMCC conducted a comprehensive review, evaluating factors such as broadcasting assessment, fulfillment of public responsibility and fairness, contributions to SME growth, and protection of viewer and consumer rights. The commission plans to monitor future compliance with the conditions of re-approval as well.

A Hyundai Home Shopping representative stated, "Going forward, we plan to strengthen public responsibility in broadcasting and further solidify our cooperation with partner companies. In particular, by revitalizing the operation of our own offline beauty editing shop, 'COASIS,' we aim to drive sales growth for beauty partners and support broader SME sales channels in various ways."

This content was produced with the assistance of AI translation services.