Si Eun Lee, CEO of Mattdol Sundubu in Gyeongju, Donates 100 Million Won to Help Neighbors... Joins Honor Society

On September 9, 2026, the Community Chest of Gyeongbuk held a membership ceremony for Si Eun Lee, CEO of Mattdol Sundubu Co., Ltd., joining the Honor Society at Gyeongju City Hall.

CEO Si Eun Lee became the 32nd member of the Gyeongju Honor Society, a gathering of individual donors who contribute more than 100 million won, participating in acts of sharing for the local community.

The induction ceremony was attended by Nakyoung Joo, Mayor of Gyeongju; Byeongil Son, Secretary General of the Community Chest of Gyeongbuk; Jaehun Kim, Head of the Gyeongju Love Fruit Volunteer Group; Heonmok Kim, the 27th Honor Society member in Gyeongju and vice-head of the Gyeongju Love Fruit Volunteer Group; and Sangchun Lee, the first Honor Society member in Gyeongbuk, among others, who congratulated CEO Si Eun Lee on her new Honor Society membership.

Si Eun Lee, CEO of Mattdol Sundubu (5th from right), is taking a commemorative photo with Nakyoung Joo, Mayor of Gyeongju (4th from right), and other officials.

Mattdol Sundubu, a representative restaurant in Gyeongju, started in Bomun-dong, Gyeongju in 1994 and has maintained the same taste and care for over 30 years. The restaurant makes traditional soft tofu using Korean soybeans produced by local farms, earning the love of Gyeongju citizens and tourists alike.

CEO Si Eun Lee has operated Mattdol Sundubu with her husband, preserving traditional flavors and production methods while continuously refining the store and menu, growing it into a leading local restaurant.

She has also consistently engaged in philanthropy for the community. During the spread of COVID-19 in 2020, she delivered soft tofu lunch boxes to medical staff and workers at health centers and screening clinics. In 2025, she donated 10 million won in scholarships to the Gyeongju Scholarship Foundation, supporting the cultivation of local talent.

CEO Si Eun Lee stated, "In operating Mattdol Sundubu with my husband, we were able to grow thanks to the love and support of many people," and added, "Wanting to express my gratitude for the love received from the community, I decided to join the Honor Society through sharing."

Meanwhile, the Honor Society is a nationwide network of high-value donors who have contributed more than 100 million won or pledged to do so within five years. It is comprised of philanthropic leaders at the forefront of solving societal issues.

This content was produced with the assistance of AI translation services.