"Pshoo, Pshoo"... Liquid Jets Between Teeth as 'Dyson CameraJet' Launches (Comprehensive)

Official Domestic Launch Event Held at Gavit Island on September 10

AI Camera Detects Gaps in Just 0.1 Seconds

Real-Time, High-Definition View Even into Deepest Areas

Bacon: "Convenient One-Step Solution for Tedious Oral Care"

"Pshoo, pshoo."

As I slowly moved the brush along the surface of my teeth, a strong sound erupted each time the toothbrush passed between my teeth, automatically jetting liquid with a sharp burst. The water pressure and intensity were so strong that my hand jerked slightly as I held the device, giving me the immediate sensation that debris lodged between my teeth was being thoroughly removed.

This was my experience after trying the new 'Dyson CameraJet Electric Toothbrush + Oral Irrigator,' Dyson's latest product as it enters the oral care market. On September 10, at Gavit Island in Banpo Hangang Park, Seocho-gu, Seoul, Dyson held the official domestic launch event for the Dyson CameraJet, setting up an interactive space for attendees to experience the product firsthand.

On the 10th, at the Gavit Island in Banpo Hangang Park, Seocho-gu, Seoul, attendees experienced the product and the 'LiveView' feature of the MyDyson app at the official domestic launch event of the 'Dyson CameraJet electric toothbrush + oral irrigator.' Photo by Kwon Hyunji

The defining feature of the Dyson CameraJet is that it is the first to simultaneously incorporate a camera and liquid jet system into the main body of an electric toothbrush. Its core technology, the 'Gap Optical Targeting' camera system, operates on an AI machine learning algorithm trained on 470,000 dental images collected during Dyson's product development process. A 100,000-pixel macro lens camera, with an area of 1mm², analyzes 28 images per second to precisely predict the gaps between teeth, and within just 0.1 seconds of detecting an interproximal space, it jets a cone-shaped stream of liquid to target and clean away plaque and debris.

In addition, the 3D sonic brush features a powerful sonic motor that vibrates 245 times per second and a dual-bristle head that vibrates three-dimensionally, enabling precise removal of plaque not only along uneven tooth surfaces but also deep within the oral cavity.

User convenience is also enhanced. By using the 'Live View' feature in the MyDyson application, users can view a high-definition real-time feed of the inside of their mouth—similar to what a dentist would see—via the built-in camera. The app provides a personalized brushing guide, indicating when and how long to brush the upper and lower, left and right, outer and inner surfaces, as well as the molar zones, in sequence and in real time.

At the domestic official launch event for the 'Dyson CameraJet Electric Toothbrush + Oral Irrigator' held on the 10th at Gavit Island in Banpo Hangang Park, Seocho-gu, Seoul, attendees experienced the product and the 'Brushing Guide' feature in the MyDyson app. Photo by Kwon Hyunji

Dyson assured customers that the camera is only activated during live view and automatic jet functions, and that captured images are never stored on the device or in the cloud, so users can rest easy on privacy concerns.

Rich Bacon, Head of New Business at Dyson and the product's lead developer, explained the background of entering the oral care market: "We have unified the previously tedious routine of squeezing toothpaste, brushing, and flossing into one convenient system."

He added, "Although many consumers know the importance of flossing, they often neglect it because it feels bothersome and time-consuming. By combining Dyson's expertise in vision systems, machine learning, and precision fluid dynamics, we aimed to introduce a completely new oral care paradigm."

Rich Bacon, Head of New Business at Dyson, is introducing the product at the domestic official launch event of the Dyson CameraJet electric toothbrush + oral irrigator held on the 10th at Gabitseom, Banpo Hangang Park, Seocho-gu, Seoul. Photo by Hyunji Kwon

Meanwhile, the event featured a variety of themed zones where visitors could experience the unique features of the Dyson CameraJet in three dimensions: an entrance shaped to represent the device's conical jet spray, media art visualizing the camera's capture of interdental gaps, a tech zone detailing the technology development process, a demo zone for hands-on operation, and a selfie zone replicating a real bathroom environment.

This content was produced with the assistance of AI translation services.