SAMG Entertainment Brings "Catch! Teenieping" to Jeonbuk Hyundai Home Games... Expanding Fan Engagement in Sports

SAMG Entertainment, a global IP content company, announced that its flagship intellectual property (IP), "Catch! Teenieping," will be expanding its presence to professional football stadiums.

On September 10, SAMG Entertainment revealed that the upcoming Jeonbuk Hyundai Motors FC home games, to be held at Jeonju World Cup Stadium on September 12 and 20, will be hosted as "Teenieping Collaboration Days."

This initiative follows previous collaborations in May with five clubs: Ulsan HD FC, Jeju SK FC, Yongin FC, Gangwon FC, and FC Anyang. SAMG Entertainment plans to expand the offline touchpoints of Teenieping to sports stadiums, thereby broadening the scope of its IP utilization to core sports fandoms as well as its existing fan base.

During the event at Jeonju World Cup Stadium, the Jeonbuk Hyundai mascot and "Dianaping," a character from season 6 of "Catch! Teenieping," will make appearances. Fans can participate in the "Create Your Own Player Banner" activity featuring Dianaping stickers, and a variety of on-site programs are prepared, including meet-and-greet sessions with Hachuping and Banjjakping, a giant Hachuping balloon, and a dedicated photo zone.

Exclusive limited-edition products combining Jeonbuk Hyundai and Teenieping will also be introduced. The collaboration merchandise includes uniforms, marking kits, plush headbands, cheering towels, drawstring bags, acrylic keyrings, and acrylic shaker keyrings.

The merchandise will be available for purchase at the popup store in Jeonju World Cup Stadium starting at 1:30 p.m. on September 12, and online sales will begin from September 21 through Jeonbuk Hyundai's official online page.

Until now, SAMG Entertainment has expanded Teenieping IP touchpoints through various content types and venues, including animation, theatrical releases, musicals, and brand stores. This year, following collaboration with the professional baseball team KIA Tigers, the company is broadening the application of its IP to the sports sector by partnering with K League teams.

A company representative stated, "We continue to expand the opportunities for fans to experience our IP, including 'Catch! Teenieping,' across a variety of cultural and content platforms. Going forward, we aim to create more chances for both loyal and new fans alike to experience the worldview of 'Catch! Teenieping' through collaborations that reflect the specific characteristics of each sector."

This content was produced with the assistance of AI translation services.