Flo Launches 'Rising Artist' Chart to Spotlight Emerging Singers
Dreamus Company, the operator of music platform Flo, announced on September 10 that it has launched the 'Rising Artist' chart, which highlights artists attracting rapid attention by reflecting the speed at which listeners are spreading and the reactions of fandom.
The 'Rising Artist chart' simultaneously tracks how quickly new listeners are joining and whether growing interest translates into active fan engagement. It captures changes among artists whose newly released songs are rapidly gaining traction or whose previous tracks are regaining attention.
While traditional music charts focused on identifying popular songs or artists based on cumulative streams over a set period, the new chart places greater emphasis on the speed at which interest is growing.
Users can identify newly emerging artists, and agencies and artists themselves can monitor changes in listenership and fan response after new releases. The chart is updated every day at 6 a.m.
A badge feature has also been introduced to make it easier to spot changes in rankings. Artists who climb the chart significantly are marked with a 'Rising' badge, while artists newly entering the chart receive a 'NEW' badge. Depending on shifts in listening and fandom engagement, badges such as 'Fandom Fever' or 'Listener Surge' are also awarded.
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Lee Saerom, Head of Platform Business Division at Dreamus Company, stated, "Whereas previous charts showcased accumulated popularity, the 'Rising Artist' chart captures the movement of surging interest. We aim to develop Flo into an artist-centered platform that not only helps discover new talent but also deepens users' engagement and turns interest into fandom experience."
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