"Which Rural Area Suits Me?"... Everything About Agriculture and Rural Life in One Place

'2026 Korea Agriculture Expo' at aT Center

Young Farmers Share On-the-Ground Experience

Hands-On Activities Include Rural Lifestyle Matching and Rural Travel Bucket List

The Agriculture Expo, where you can discover everything about agriculture in one place and enjoy the charms of rural areas, will be held for four days from September 10 to 13 at the aT Center in Seoul. Alongside exhibitions where visitors can experience agriculture and rural life, there will be activities such as 'Matching Rural Types' to find the rural lifestyle that suits them, and a 'Rural Travel Bucket List' to select regions they wish to visit.

Now in its eighth year, the Korea Agriculture Expo is a representative comprehensive event in the agriculture and rural sector, aimed at enhancing public understanding and interest in agriculture and rural communities, as well as showcasing the wide-ranging roles and innovations taking place within the industry.

An official from the Ministry of Agriculture, Food and Rural Affairs explained, "This year’s expo is held under the theme 'The Value of Agriculture, Connecting Everyone to Tomorrow.' It presents, all in one place, the value of agriculture in supporting the daily lives of the people, as well as its transformation into a future industry combined with advanced technology." The official added, "To allow visitors to see and experience these changes firsthand, the expo is organized around four themes: Agriculture and Life, Agricultural Innovation, Unique Agriculture, and Vibrant Rural Communities."

Young farmers who will lead the future of Korea’s rural areas will also join the expo. Around 30 outstanding young farmers actively working in the field are set to participate, sharing their experiences through a young farmers’ market and networking events.

There are also programs where visitors can participate directly. Using rural basic income experience coupons, visitors can purchase food at the expo and experience policy firsthand. The rural lifestyle matching allows visitors to discover the type of rural lifestyle that fits them best and access related information. The Rural Travel Bucket List will enable participants to review rural travel and Korean culinary belt information and select destinations they wish to visit. Among all participants, 100 will be chosen to receive local gift certificates worth 100,000 won that can be used in those regions. Additional programs include 'Nongdamjabdam,' a talk session with invited guest speakers discussing agriculture, a master class on agricultural products, and live commerce by young farmers, all designed as engaging lecture and experience events.

Minister of Agriculture, Food and Rural Affairs Song Miryung stated, "This expo provides citizens with an opportunity to directly witness and experience the diverse aspects of agriculture and rural areas, from food and advanced technology to the future of rural communities. We hope that many people will visit the expo and experience the value and ongoing changes in agriculture firsthand."

This content was produced with the assistance of AI translation services.