Gumi City Captures Seoul's Taste with Local Food

142 Products and 40 Local Producers Join In
Targeting the Metropolitan Market at Seoul Plaza

Gumi City in North Gyeongsang Province is targeting the metropolitan consumer market by promoting its local agricultural and specialty products.

'2026 Gumi Local Food Festa' Site
Photo by Gumi City

On September 9 and 10, Gumi City held the '2026 Gumi Local Food Festa' at Seoul Plaza, showcasing 142 items including Gumi’s agricultural and livestock products and G Food. The event, now in its third year, featured 40 farms and companies operating a direct sales market in the city center.

Gumi Hanwoo beef was offered at discounts of up to 29%, and G Food products at discounts of up to 55%, which drew a positive response from consumers. Various programs such as surprise auctions and flour-based experiences were also organized.

Notably, Gumi City went beyond on-site sales by signing a rice procurement agreement with the Nonghyup Economic Holdings, aiming to secure stable large-scale buyers. The city also concluded an agreement with the Gumi Hometown Association in the Seoul area to promote the consumption of local agricultural and specialty products.

Efforts to expand into overseas markets were pursued as well. An export consultation event was held, with participation from buyers in six countries—the United States, Canada, Japan, Mexico, Guatemala, and Malaysia—and 14 local companies, exploring the potential to broaden international sales channels for Gumi’s agricultural products.

Jangho Kim, Mayor of Gumi, stated, "Securing stable buyers is just as important as producing quality agricultural and specialty products," adding, "We will ensure that every first encounter leads to new sales channels."

Gumi Local Food is evolving beyond regional publicity into an 'agri-food sales platform' that connects the metropolitan consumer market with overseas export channels.

This content was produced with the assistance of AI translation services.