Idus Launches Collaboration Project with Nexon Foundation to Celebrate 30th Anniversary of The Kingdom of the Winds

"The Wind of Thirty, Continuing Tradition"

Backpackr announced on September 10 that its handmade commerce platform, idus, is launching a traditional craft collaboration project titled "The Wind of Thirty, Continuing Tradition" in partnership with the Nexon Foundation.

"The Wind of Thirty, Continuing Tradition" is a social contribution project organized to commemorate the 30th anniversary of Nexon's flagship online game "The Kingdom of the Winds." For this project, idus has curated handmade works that reinterpret the beauty of tradition with a contemporary sensibility, allowing people to experience traditional culture naturally in their daily lives. A total of 15 artists have participated, presenting 19 works that creatively reinterpret traditional Korean materials and patterns.

The collection features a variety of lifestyle items, including a mother-of-pearl passport case, Four Guardians clicker keyring, traditional Jibbitz, squirrel bead bracelet, traditional patterned wooden coaster, traditional cloud keycap, squirrel embroidery AirPods case, rabbit embroidery lucky pouch bag, ear-pouch scrubber, natural mother-of-pearl squirrel keyring, dragon legend Norigae keyring, and a traditional White Tiger incense holder, among others. The collaborative works are available for online purchase and can also be seen at an offline exhibition at Gyeongbokgung Palace's Gyejo-dang in Seoul until September 21.

In this project, idus provided one-on-one development consulting with participating artists, planned marketing campaigns, managed social media promotion, and coordinated collaboration between the artists and Nexon. The Nexon Foundation offered product review, package design feedback, and advice regarding the intellectual property of The Kingdom of the Winds, thereby enhancing the overall quality of the project.

Koo Sieun, business development manager at Backpackr, commented, "We planned these works to reinterpret traditional crafts with a modern sensibility, so that more people can experience them naturally in their daily lives." She added, "Talented handmade artists will have the opportunity to create new works together with brands, and we hope this will also enable consumers to become more familiar with the charms of traditional crafts."

This content was produced with the assistance of AI translation services.