Hyundai Department Store Hosts "Popup Festa" Nationwide, Showcasing Trending Brands in One Place

Popups for Fashion, Beauty, and Lifestyle Nationwide from the 11th to 20th
From K-Fashion to Sauna and K-Heritage
Showcasing the Latest Trends in Eight Themes

Hyundai Department Store announced on September 10 that from September 11 to 20, it will hold "The Hyundai Popup Festa" at Hyundai Department Store and Hyundai Outlet locations nationwide, focusing on eight themes including fashion, beauty, and lifestyle.

This event will feature not only offline popup stores but also a "Trend Report Magazine," which highlights notable brands and trends carefully selected by category buyers. The magazine is available on the Hyundai Department Store website and app.

At the Apgujeong Main Branch, a "What We Wear" popup will be held around K-fashion designers. Brands such as "Ree," "I Beg Your Pardon," and "Den Shoes," all recognized by the Korea Fashion Association as brands to watch in the global market, will be on display, along with a popup for jewelry designer brand "Pretica."

At The Hyundai Seoul, a collaborative popup will showcase the American streetwear brand "Bandit the Pink," the global artist crew "Stereotypes," and fashion brand "Painters."

Wellness and unique experiential content have also been arranged. The Pangyo store will feature the "Desalt Sauna," while the Jungdong store will host a popup for recovery footwear brand "BAAK." At Hyundai Outlet, the Gimpo location will present the "K-Heritage Goods Collection," and the Daejeon location will offer region- and culture-themed content such as the Hanwha Eagles "Ryu & Moon."

A Hyundai Department Store representative said, "We focused on providing customers the opportunity to grasp the latest trends at a glance and newly discover their own tastes," adding, "Through a variety of popup content, we will deliver a differentiated shopping experience."

This content was produced with the assistance of AI translation services.