403 Companies from 17 Countries Arrive to Acquire K-Content as BCWW Opens

Ministry of Culture, Sports and Tourism and Korea Creative Content Agency to Host at COEX, September 14-16
Featuring Actor Kim Namgil and Director Lee Byungheon
Media Futures Sessions to Cover AI, Short-Form, and FAST

The largest global media companies to date are gathering in Seoul to secure distribution rights for K-content.

International Broadcasting Video Market (BCWW) Poster / Ministry of Culture, Sports and Tourism.

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency will host the International Broadcasting Video Market (BCWW) at COEX, Seoul from September 14 to 16. The event, held under the theme "Illuminate All Possibilities," will feature participation from 403 companies representing 17 countries, including the United States, Japan, and China. Japanese broadcasters NHK and Fuji TV, China's iQIYI and Tencent Video, and the U.S.-based Fox Entertainment will host their own booths. On the domestic side, organizations such as KBS Media, MBC, Studio S, CJ ENM, and HYBE will engage in international business exchanges.

The conference, which seeks to explore a new order and reorganize the rapidly changing media landscape, will feature well-known figures from the cultural sector. In a special session on September 14, actor Kim Namgil, known for lead roles in "The Fiery Priest" and "Island," will share insights on the theme "A World Beyond the Cut." There will also be sessions such as "Format Remix," examining trends in the global format market, and the "FAST Business Equation," which explores new revenue models. In the short-form content session, director Lee Byungheon and actor Lee Sangyeob will discuss the expandability of video content, while in the AI session, Studio Genie will present a demonstration of the AI-produced short-form drama "Mushin Gwihwanrok." The OTT session, in collaboration with Rakuten Viki, will feature a guest visit (GV) with "Dive Into You" viewers.

A business showcase supporting the overseas expansion of domestic production companies and attracting investment will also take place. In addition to the K-format showcase co-hosted with Fox Entertainment, a content showcase will present new releases from 17 companies, including MBC's "Director Kim Yeonkyung: Season 2" and Studio S's "Cohabitation Blind Date." The newly established platform and service showcase will introduce new platforms and solutions from Hudson AI and Nova Square.

Country-specific workshops and side events will be arranged to diversify export channels. Discussions will be held to formalize Korea-Japan drama co-productions, and strategies will be explored for entering the Singaporean and Middle Eastern markets. Additional events include the "New Media Content Awards" ceremony for web content competition winners and the "OTT Promotion Zone," which displays original content from domestic OTT services.

This content was produced with the assistance of AI translation services.