Participating in the Event on September 12 and October 9

Operating the Mint Star Booth Introducing Local Eateries

Food Trucks Distributing Sinjeon Tteokbokki and Hotteok

Baedal Minjok will participate in the "Hangang Drone Light Show," organizing a booth for restaurant curation, food trucks, and hosting various events.


Baedal Minjok will participate in the events held at Ttukseom Hangang Park on the 12th of this month and October 9th. Baemin

Baedal Minjok will participate in the events held at Ttukseom Hangang Park on the 12th of this month and October 9th. Baemin

View original image

Woowa Brothers, the operator of Baemin, announced on the 10th that it will join as a partner company of the Hangang Drone Light Show, operating a "Mint Star" booth that serves as a local gourmet guide and hosting free tasting events, among a variety of other programs.


The Hangang Drone Light Show is a festival hosted by the Seoul Metropolitan Government every spring and fall. Baemin will join the event taking place on the 12th of this month and on October 9th at Ttukseom Hangang Park.


Baemin will set up a "Mint Star" content booth, a curation service introducing beloved local restaurants. At the booth, visitors can discover 20 restaurants located in Jayang-dong, Gwangjin-gu, Seoul, near Ttukseom Hangang Park, helping attendees become more familiar with the neighborhood’s local businesses.


Two food trucks will operate in the main area of Ttukseom Hangang Park, distributing a total of 2,000 servings of snacks for free. This includes famous offerings such as Sinjeon Tteokbokki, a popular franchise, and hotteok, a favorite menu item from Jayang Traditional Market.


An information desk will also be available for visitors who wish to enjoy food delivery at Ttukseom Hangang Park. Here, staff will provide guidance on how to use the Baemin App, with multilingual support available. Discount coupons valid for Baemin orders within the Gwangjin-gu and Seongdong-gu business areas will also be distributed at this location.



Yun Seokjun, Head of Brand Communication Strategy at Woowa Brothers, said, "We hope that through this event in collaboration with one of Seoul's signature tourist attractions, festival-goers can truly enjoy the delights of delivery in their daily lives. Going forward, we aim to continue offering exciting culinary experiences to citizens and broaden opportunities for on-site engagement that support local businesses."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing