"K-Heritage Left by King Sejong Recognized"... Shinsegae Square Awards Ceremony Held

Shinsegae Reveals Winners of Inaugural “Shinsegae Square Media Art Awards”

8 Original and 10 Template Winners Selected from 168 Entries

Winning Works to Be Displayed on Shinsegae Main Branch Media Facade in September

Shinsegae Department Store announced on September 10 that it held the inaugural "Shinsegae Square Media Art Awards" ceremony at Deoksugung Palace in collaboration with the Cultural Heritage Administration, reinterpreting K-Heritage through media art.

The award ceremony was held the previous day at Jungmyeongjeon Hall in Deoksugung Palace. Park Joohyung, President and CEO of Shinsegae Co., Ltd., and Heo Min, Administrator of the Cultural Heritage Administration, attended the event.

The scene from the 1st Shinsegae Square Media Art Awards ceremony. From the left, Heo Min, Director of the National Heritage Administration, and Park Ju-hyung, CEO of Shinsegae. Shinsegae

A total of 168 works were submitted for the competition, which ran from June 15 to August 7, and after the judging process, 8 winners were selected in the Original category and 10 in the Template category, resulting in a total of 18 awardees.

The highest honor in the Original category, "Best of Square," was awarded to Bokbok Studio (Kwon Seol and Lee Jiyoon) for their work "End of Night, Beginning of Time." The piece features the Jagyeokru, a water clock created by order of King Sejong, and represents its exterior and internal mechanisms through anamorphic media art.

The Grand Prize in the Original category went to Choin (Choi Suhan) for "Yeomin, Rak," and the top prize in the Template category was awarded to Seongsu-dong Residents’ Union (Sun Haeun) for "Geumbo, Carving Sejong."

The winning works will be displayed this month on the Shinsegae Square media facade at the Shinsegae main branch. Shinsegae Department Store plans to use this awards event as a starting point to continuously present K-Culture and K-Heritage to both domestic and international visitors through the media facade.

Park Joohyung, President and CEO of Shinsegae Co., Ltd., stated, "This event was an opportunity to communicate the value of Korea's national heritage by combining it with the creativity of creators." He added, "We will continue to leverage Shinsegae Square’s unique identity to expand it as a space that presents a variety of attractions to visitors from Korea and abroad, through K-Heritage, K-Pop, and media art."

This content was produced with the assistance of AI translation services.