360-Hour Aged Korean Beef and 40 Million Won Whiskey... Lotte Department Store Launches Chuseok Gift Sets

'Time Value' Reflected in 'Time Premium' Gifts

Offering Distinctive Gifts Showcasing the Art of Aging and Fermentation

Lotte Department Store announced on September 10 that it has launched a range of premium gift sets for Chuseok. The flagship product is aged Korean beef, created in collaboration with the aged meat dining restaurant 'Sooksoodoga.' The 'Aged Sirloin & Tenderloin Gourmet Set,' featuring Korean beef aged for 360 hours, is priced at 390,000 won per kilogram, while the 'Aged Sirloin & Striploin Gourmet Set' is available for 350,000 won per kilogram.

The retailer is also selling a premium black pork gift set developed in partnership with the aged black pork specialty restaurant 'Sooksungdo.' The set includes pork belly, shoulder, and bone-in loin from 'Woori Heukdon,' a heritage black pig breed restored over 25 years by the National Institute of Animal Science. The meats were wet-aged for 168 hours, and the set, totaling 2.3 kilograms, is priced at 169,000 won.

High-end whisky 'Ardbeg The Abyss' completed with rare original extract from 1989. Courtesy of Lotte Department Store.

Lotte Department Store is additionally offering a limited selection of aged whiskeys matured for more than 30 years. The most expensive is the 'Ardbeg The Abyss,' filled from rare original distillate distilled in 1989 and further matured in French oak casks, priced at 40 million won. The 'Johnnie Walker 40-Year Masters Ruby Reserve' is priced at 36 million won, and 'The Macallan 40-Year Red Collection' at 32 million won. The store’s Korean food brand 'Nampagogtaek' is also selling a special gift set made with traditional soy sauce that has been passed down for 200 years by the Park Kyungjoong clan in Naju, Jeollanam-do, for 79,000 won. Sets of doenjang (fermented soybean paste), gochujang (red chili paste), and sesame oil, created in collaboration with food masters including Kisoon Do, Seong Myeongrye, and Jo Jeongsook, are also available.

Yang Sungjin, Head of Fresh Food at Lotte Department Store, explained, "This Chuseok, we have aimed to reflect the value of time—which is often considered priceless—in our premium gift offerings in a variety of ways."

This content was produced with the assistance of AI translation services.