"Order with Chulchul Box"...Pulmuone Launches Pilot Project for 'Fresh Food Island and Mountain Drone Delivery'

Demonstration Held on Nanjido, an Island Village in Dangjin

Pulmuone announced on September 10 that it will launch a social contribution project called 'Fresh Food Island and Mountain Drone Delivery,' in which fresh food ordered through its unmanned kiosk platform 'Chulchul Box' will be delivered by drone to residents in remote areas with limited food supply.

Pulmuone first ships products, assembled based on consumer demand forecasting, to small-scale regional logistics hubs known as Micro Fulfillment Centers (MFCs). When a customer selects and orders a product using the Chulchul Box application, the fresh-stored items from Chulchul Box are immediately loaded onto a drone at the MFC and delivered to a designated location as a last-mile delivery.

Residents of Namjido Island Village in Dangjin are receiving food delivered by drone from the MFC to designated locations. Provided by Pulmuone

An installed Pulmuone unmanned kiosk platform 'Chulchul Box' in MFC. Provided by Pulmuone

Chulchul Box is a platform-based, customer-customized service that allows users to access their preferred products at the location of their choice. Since its launch in 2019, it has been mainly used for employee welfare at companies and public institutions. For this round of drone delivery, Pulmuone has partnered with local governments and drone specialists to expand its food supply chain.

The first destination for the drone delivery service is Nanjido, an island village. Together with Dangjin City in South Chungcheong Province and the drone company Ninano Company, Pulmuone signed a three-party MOU for a "drone-based daily logistics delivery service" and has been working toward system adoption. On July 31, Dangjin City spearheaded a demonstration of a customized regular drone logistics service for island areas.

Pulmuone plans to offer refrigerated fresh foods such as tofu, bean sprouts, and natto, as well as frozen ready-to-eat items like pizza and chicken as meal alternatives, reflecting customer needs. While orders are primarily placed through the Chulchul Box app, telephone orders are also supported as an auxiliary means for those who may have difficulty with digital platforms.

Pulmuone is also preparing a collaboration with Gimcheon City in North Gyeongsang Province to address the issue of food deserts and promote the 2026 Ministry of Land, Infrastructure and Transport's drone demonstration city project. In the future, Pulmuone plans to further enhance the Chulchul Box drone delivery model and consider expanding fresh food drone deliveries to more local governments. A Pulmuone representative stated, "Going forward, we aim to expand this project and help improve food access for residents in areas such as islands and mountainous regions, where food supply is limited."

This content was produced with the assistance of AI translation services.