"Civic Movement Marking 19th Anniversary with 'Positive Comments'... Declaration Ceremony for Eradicating AI Deepfakes and Malicious Comments"

Sunfull Foundation: "Eliminating the Harm of Malicious Comments Across Borders"

Min Byungchul, Chairman of the Sunfull Foundation Sunfull Movement Headquarters (fourth from the left in the front row), along with the chairpersons of the National Assembly standing committees, ambassadors to Korea, and other distinguished guests, are attending the "19th Anniversary of the Sunfull Movement and the National AI Deepfake-Anti-malicious Comment Eradication Declaration Ceremony" held on September 9, 2026, at The Grand Lotte Seoul in Jung-gu, Seoul, to take a commemorative photo. Photo by Kang Jinhyung

This year marks the 19th anniversary of the Sunfull Movement, a civic campaign aimed at reducing malicious comments and hate speech on the Internet and bringing positive change through encouraging supportive online comments.

The Sunfull Foundation and the National Assembly Sunfull Committee held the "19th Anniversary of the Sunfull Movement and National AI Deepfake and Malicious Comment Eradication Declaration Ceremony" as well as an appointment ceremony for the "Sunfull Human Rights Ambassadors" at The Grand Lotte Seoul in Jung-gu, Seoul on September 9.

The event was attended by lawmakers from both ruling and opposition parties, ambassadors to Korea, media company leaders, Sunfull teachers and youth representatives from across the country, and key officials from organizations such as the Korea Internet Corporations Association.

Min Byungchul, Chairman of the Sunfull Foundation, said, "The Sunfull Movement began in 2007 after the tragic loss of a celebrity who ended their life due to malicious online comments. As we reach its 19th anniversary, it is clear that our society has lost many precious lives to malicious comments, hate speech, and collective bullying. There must be a place to comfort those who have passed away due to these comments and to share in that pain together."

He went on to say, "While school violence has decreased, malicious comments remain persistent and are even evolving into new forms with the fusion of artificial intelligence (AI) deepfake technology. Now that the threats of malicious comments and deepfakes have become national challenges, this movement cannot be sustained by one person's efforts alone. We must continue the Sunfull Movement to create a society where people are respected above all else."

Min Byungchul, Chairman of the Sunfull Movement Headquarters at the Sunfull Foundation (fifth from the left), along with the chairpersons of the National Assembly standing committees, ambassadors to Korea, and key guests, attended the "19th Anniversary of the Sunfull Movement and Nationwide AI Deepfake and Malicious Comments Eradication Declaration Ceremony" held at The Grand Lotte Seoul in Jung-gu, Seoul, on September 9, 2026, for a commemorative photo. Photo by Kang Jinhyung

Kim Hee-jung, Chairperson of the National Assembly's Education Committee (a lawmaker from the People Power Party), stated, "Just as our country leads in IT technology, we must also lead in Internet culture. In the National Assembly, I will work to ensure the inclusion of the Sunfull Movement in media literacy policies."

For the nationwide expansion of the Sunfull Movement, broadcaster Seo Kyung-seok and Kim Yong-man, as well as chef Austin Kang, were appointed as Sunfull Human Rights Ambassadors. They called on the government to establish a "Sunfull Day," where, for at least one day each year, everyone would leave only positive comments online with no malicious remarks.

Lawmakers from both parties, the EU Delegation ambassador, ambassadors from Italy and Vietnam, and other diplomats from 12 countries who attended the event emphasized that "the damage caused by AI deepfakes and malicious comments is not an issue limited to one country." They stressed the need for joint effort across borders to reduce the harm caused by online hate and malicious comments.

This content was produced with the assistance of AI translation services.