2027 Seoul Mobility Show Begins Collaboration for Mobility and Cultural Convergence

Expanding Visitor Experience Through the Integration of Cultural Content

The "2027 Seoul Mobility Show" will offer a wealth of attractions by merging with K-Culture.

The Korea Automobile Mobility Industry Association (hereinafter referred to as KAMA) signed a business agreement with the Korea Foundation for International Cultural Exchange (hereinafter referred to as KOFICE) on September 9 for the successful hosting of the 2027 Seoul Mobility Show at the Automobile Hall in Seocho-gu, Seoul. The signing ceremony was attended by executives and working-level staff from both organizations, who also exchanged opinions on future directions for cooperation in addition to signing the agreement.

On the 9th, officials are taking a commemorative photo at the business agreement ceremony between the Korea Automobile Mobility Industry Association and the Korea International Cultural Exchange Promotion Agency held at the Automobile Hall in Seocho-gu, Seoul. KAMA

Through this partnership, the two organizations have agreed to cooperate in the following areas: ▲development and operation of K-Content linked programs during the 2027 Seoul Mobility Show, ▲support for cultural content development and talent cultivation programs, and ▲support and collaboration on other mutually engaging activities of interest.

In particular, by expanding the exhibition content of the 2027 Seoul Mobility Show—which is the largest automobile and mobility event in the country—and incorporating elements of "K-Culture," the two organizations aim to present a new model of collaboration where the mobility and cultural industries coexist and thrive together.

To this end, KAMA and KOFICE will jointly run cultural content-linked programs on-site at the 2027 Seoul Mobility Show. Alongside mobility technology exhibitions, a variety of cultural experience events, test drive programs, and educational events are planned to offer abundant attractions and entertainment. In addition, both organizations will continue to run support programs for cultural content development and related talent cultivation.

Jung Daejin, Chairman of KAMA, stated, "It is a meaningful attempt in that the Seoul Mobility Show is expanding its scope from a simple mobility exhibition to a convergence of culture. Through this agreement, we will establish a new model of cooperation where culture and industry meet, and further develop the Seoul Mobility Show as an exhibition platform where technology and culture coexist."

Meanwhile, the 2027 Seoul Mobility Show will be held at KINTEX in Goyang, Gyeonggi Province, over a period of 11 days from April 1 to April 11, 2027.

This content was produced with the assistance of AI translation services.