"McDonald's and G-Dragon Join Forces"...Campaign Launched Across 13 Asian Markets

New Menu Launch Featuring "Gochujang Butter Sauce" on the 17th

Korea McDonald's announced on September 9 that it has selected singer G-Dragon to lead a large-scale campaign involving 13 markets across the Asia region.

Korea McDonald's announced on the 9th that it has selected singer G-Dragon to lead a large-scale campaign involving 13 markets across the Asia region. Photo by Korea McDonald's

This campaign will be rolled out sequentially by country starting from Korea on September 17. All 13 participating markets will launch menus inspired by the 'Gochujang Butter Sauce' developed by Korea McDonald's. In some markets, the menu name will include the word 'Gochujang.'

As part of the campaign, Korea McDonald's will introduce two new menu items: 'McCrispy Gochujang Butter' and 'McSpicy Gochujang Butter.' The new menu items feature different chicken patties topped with gochujang butter sauce and Colby Jack cheese. The gochujang butter sauce will also be sold separately as a dipping sauce.

Korea McDonald's will also unveil limited-edition goods at the end of this month in collaboration with PEACEMINUSONE, a fashion brand founded by G-Dragon.

A representative from Korea McDonald's stated, "Through the collaboration of McDonald's and G-Dragon, we hope that customers across Asia will be able to enjoy the Korean-born K-wave together and experience McDonald's unique 'feel-good moments.'"

This content was produced with the assistance of AI translation services.