"All-Out Effort to Ease Chuseok Price Burden"... Agriculture Ministry Launches Half-Price Discounts on Agricultural and Livestock Products

149 Billion Won Allocated for Discounts on Agricultural and Livestock Products—Three Times Last Year’s Budget
Up to 50% Off Hanwoo Sirloin and Brisket, Gift Sets Up to 70% Off
Discount Events Extended Through September 30

The government, along with organizations such as the National Agricultural Cooperative Federation (NongHyup), will significantly expand discounts on agricultural and livestock products to ease the public’s burden of Chuseok holiday prices.

On September 9, the Ministry of Agriculture, Food and Rural Affairs announced that it will further strengthen the "Chuseok Livelihood Stabilization Measures" announced on September 1. The total amount allocated for agricultural and livestock product discount support will be greatly increased to 149 billion won—about three times higher than last year's 50 billion won. Additionally, the discount event period will be extended by one week, from the original schedule of September 3-23 to September 30, covering the entire Chuseok holiday period.

Livestock products sales counter at Lotte Mart Seoul Station branch, Seoul. Photo by Yonhap News

First, for premium beef (Hanwoo) and pork (Handon), which tend to be expensive, the ministry will cooperate with livestock fund organizations to offer additional discount events. In particular, Hanwoo sirloin, brisket, and stew cuts, as well as pork shoulder—products popular for Chuseok meals—will be sold at 30% to 50% discounts at stores such as Hanaro Mart.

In addition, the National Agricultural Cooperative Federation will invest an extra 29.1 billion won (totaling 87.7 billion won including government funding) to carry out large-scale discount events both online and offline at venues such as Hanaro Mart and NH Singsing Mall. Hanaro Mart will offer up to 57% off a range of Chuseok meal items, including fruit, Hanwoo, pork, dried croaker, and also processed foods such as flour. NH Singsing Mall will provide up to 70% discounts on major seasonal products and gift sets. The ministry expects these efforts to reduce price pressures for consumers ahead of Chuseok on both essential seasonal goods and meal items.

Seo Junhan, Director General of Distribution and Consumption Policy at the Ministry of Agriculture, Food and Rural Affairs, stated, "Ahead of Chuseok, we have mobilized all available resources from both the government and NongHyup to significantly expand discount support, aiming to lessen the burden of grocery shopping for the public. By increasing the supply of seasonal products and carrying out discount events smoothly, we will do our best to ensure everyone can enjoy an abundant and festive Chuseok."

This content was produced with the assistance of AI translation services.