"Korean Companies Embrace ChatGPT as a Work Companion, User Base Grows 28-Fold in One Year"

OpenAI Korea Celebrates First Anniversary
Legal, Sales, Finance, and Marketing Sectors Embrace AI
Strengthening Cooperative Ecosystem with Korean Companies

OpenAI is ramping up its efforts in the Korean market, where the number of enterprise ChatGPT users has grown 28-fold within just one year.

Kim Kyunghoon, Head of OpenAI Korea, is making a presentation at the press conference commemorating the official launch 1st anniversary of OpenAI Korea Office held on the 9th at Chosun Palace Hotel in Gangnam-gu, Seoul. OpenAI.

At a press conference celebrating the first anniversary of the official launch of OpenAI Korea, held at the Chosun Palace Hotel in Gangnam-gu, Seoul, on September 9, Kim Kyunghoon, General Manager of OpenAI Korea, stated, "This past year has clearly shown what Korean businesses expect from artificial intelligence (AI). The speed and depth of AI adoption have increased in tandem when highly capable intelligence not only carries out tasks to completion and integrates naturally with existing systems but also operates within the security and control parameters required by enterprises."

Korean companies and institutions are expanding their adoption of ChatGPT Enterprise. Kim explained, "As of the end of last month, the scale of ChatGPT Enterprise adoption in Korea, measured by the number of users, is about 28 times greater than the same period last year. Weekly active users of ChatGPT Work and Codex in Korea have also grown 14-fold since March."

Over the past year, the scope of AI utilization among Korean enterprises has broadened. More business functions—including legal, sales, finance, marketing, and operations—are leveraging AI. At the same time, the role of AI within single workstreams is expanding, from research and analysis to generating deliverables, software development, and work automation. For example, Samsung Electronics has introduced ChatGPT Enterprise and Codex to employees worldwide, applying them to research and development (R&D), marketing, and production management. Seoul National University has adopted ChatGPT Edu to provide a foundation for AI utilization to approximately 50,000 faculty and students. OpenAI believes that Astra, the next-generation frontier model unveiled on September 4, will take on even more complex core tasks within enterprises.

OpenAI Strengthens Partner Ecosystem to Accelerate Domestic AI Adoption

OpenAI also stated that it is reinforcing its ecosystem of collaboration with Korean companies. Numerous domestic firms—from major system integrators (SI) and managed service providers (MSP) to AI startups—are already participating in the OpenAI Partner Network.

Kim Kyunghun, General Manager of OpenAI Korea, is announcing key growth metrics over the past year in Korea, including the scale of ChatGPT Enterprise adoption, at a press conference held on the 9th at the Chosun Palace Hotel in Gangnam-gu, Seoul. OpenAI.

OpenAI plans to support inference residency so that model computation can be carried out within Korea and is preparing to build local data centers. Currently, ChatGPT Enterprise, Edu, and API customers can use data residency features that store their content in Korea.

The company also plans to launch Daybreak Partners to strengthen cybersecurity. More than five Daybreak Partners will be selected to expand cooperation so that domestic companies can discover, validate, and address security vulnerabilities using AI. Samsung SDS is the first domestic company to participate as a pilot partner in the Daybreak Partners program.

OpenAI recently expanded its dedicated ChatGPT advertising team to Korea, stepping up support for local advertisers and agencies. Since the domestic introduction of ChatGPT advertising in June, annualized global revenue from this business has reached USD 1 billion (approximately KRW 1.345 trillion). Kim commented, "The process by which users explore products and services, and compare options within ChatGPT, is becoming a new point of contact between businesses and customers."

Kim added, "Over the past year, I believe we have achieved our goals in two areas: enabling domestic enterprises to make effective use of GPT and achieving robust growth in weekly active users in Korea. Moving forward, we will continue to help more organizations, institutions, and businesses in Korea leverage the most advanced AI technology available."

This content was produced with the assistance of AI translation services.