Jaju Launches Three "Easy Move" Integrated Underwear Products
Stretchy Materials and Moisture-Wicking Features Applied
Jaju, the lifestyle brand by SHINSEGAE CASA, announced on September 9 that it will launch the integrated underwear series "Easy Move".
With the growing wellness trend in which people regularly enjoy various forms of exercise such as running, Jaju aims to capture autumn demand by introducing the "Easy Move Underwear" series. This line features both the functional properties athletes need and designs that are versatile enough to be worn in everyday life.
The new "Easy Move" products adopt an integrated design that secures the bra to the inside of the top, reducing the hassle of wearing a separate bra and top during exercise. High-stretch, body-hugging materials ensure greater ease of movement. The products also feature moisture-wicking and fast-drying capabilities, and their firm textile texture helps shape the body line. The bras use pads that are approximately 10mm thick, enhancing comfort and support.
The new lineup consists of three products: "Easy Move Short Sleeve Brat T-shirt," "Easy Move Layered Bra Camisole," and "Easy Move 5-Part Brat T-shirt." The signature "Easy Move Short Sleeve Brat T-shirt" is designed as a basic short-sleeved tee, making it suitable for both sports and everyday wear. It comes in three colors: black, brown, and ivory.
The "Easy Move Layered Bra Camisole" features a design that resembles wearing a tank top over a T-shirt. It can be worn alone or layered with other tops, and is available in brown and black. The "Easy Move 5-Part Brat T-shirt" has a boat neck in the front and a deep U-shaped neckline at the back, with a half-sleeve design, and is offered in brown and black.
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A Jaju representative said, "With this new product series, we hope customers will enjoy a more comfortable fit and effortless movement as they seamlessly transition between exercise and everyday routines."
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