“Together for Integrity”…Busan Transportation Corporation Launches Integrity Week with Full Employee Participation

Hands-on Programs Including Court Observation and Visits to Historic Sites of Integrity

All Staff to Take Integrity Tests... Promoting Everyday Practice Throughout the Organization

Busan Transportation Corporation is launching a participatory integrity program that goes beyond merely learning about integrity, giving employees hands-on experience and encouraging them to reflect on themselves over a two-week period.

Busan Transportation Corporation announced that it has been operating the "2026 Clean Humetro Integrity Week," involving all employees, from September 7 to 18, 2026.

This year’s Integrity Week slogan is “Da(K)-Value Integrity (Together for Integrity).” It reflects the belief that a healthy organizational culture can only be established when all members share the value of integrity and practice it in their own roles.

The corporation designed the program with a focus on participation and hands-on experience to ensure that integrity is not simply a one-time campaign, but rather a principle that employees can naturally implement in both their work and daily lives.

On September 8, over 300 executives and staff, including President Lee Byungjin and Standing Auditor Kim Namwon, attended the “Clean Humetro Day” event held in the auditorium on the 9th floor of the headquarters.

After watching an integrity-themed video together, participants joined an integrity quiz contest and pledged to spread the culture of integrity by flying “integrity airplanes” with messages of their commitment.

The “Da(K)-Value” program, featuring integrity leaders and advocates, will also continue.

On September 10, the standing auditor and participants will visit the Busan District Court to observe a real trial, enhancing awareness against corrupt practices. The following day, they will visit a historical site embodying the spirit of integrity from past generations to reflect on the meaning of integrity.

There is also a program for employees to assess their own vulnerabilities regarding integrity.

All employees will take an integrity disposition test, encouraging them to identify potential weaknesses they may unknowingly overlook when performing their everyday work. At the end of the workday, a “Integrity Song” selected as an outstanding entry in the employee contest will be played, helping employees regularly encounter messages promoting integrity.

Additionally, plans include on-site activities where auditors meet directly with staff to discuss integrity, the operation of an integrity helpline, and gathering feedback related to integrity to further support the spread of an integrity-focused culture within the organization.

Busan Transportation Corporation aims to use this Integrity Week not as a time-limited event but as an opportunity to promote organizational culture where integrity is naturally practiced across all areas of work.

Lee Byungjin, President of Busan Transportation Corporation, stated, “Just like our slogan ‘Da(K)-Value Integrity,’ I hope all executives and employees will reaffirm the value of integrity together and put it into practice in their respective roles. We will strive to create an organizational culture where integrity is naturally implemented in both daily life and work.”

Busan Transportation Corporation is operating the "2026 Clean Humetro Integrity Week," with all employees participating, from the 7th to the 18th.

This content was produced with the assistance of AI translation services.