AK Holdings Sponsors 'Georg Baselitz' Exhibition, Expanding Brand Engagement Through Culture and Art

AGE20'S and LUNA Brand Booths Operate at Sehwa Museum of Art

AK Holdings, a global total beauty company, is participating as the official sponsor of an exhibition featuring world-renowned contemporary artist Georg Baselitz, enhancing consumer engagement through culture and the arts.

AK Holdings announced on September 9 that it has set up a brand booth in the lobby on the first floor of Sehwa Museum of Art, where the exhibition is taking place. Visitors can appreciate artworks by Baselitz, who is recognized as a leading figure in German Neo-Expressionism, while directly experiencing AK Holdings’ beauty products and brand sensibility.

At the brand booth, flagship products from AK Holdings’ 'AGE20'S,' a skin-first makeup brand, and 'LUNA,' a professional makeup brand, are showcased. Visitors can enjoy a new cultural experience where art and beauty converge by visiting the booth before or after viewing the exhibition and trying out the products.

This exhibition sponsorship aims to extend the brand experience of a beauty company into the realms of culture and art, and diversify touchpoints for communication with consumers. In particular, AK Holdings plans to naturally introduce its major brands to international visitors to the Sehwa Museum of Art, thereby strengthening global consumer engagement.

A representative from AK Holdings stated, "Beauty, as a cultural experience that brings new inspiration to consumers’ daily lives and emotions, shares deep connections with art. Through this exhibition sponsorship, we have created opportunities for visitors to experience AK Holdings’ diverse beauty brands alongside world-class artworks." They added, "We will continue to broaden our brand experience through various cultural and artistic initiatives, consistently establishing new consumer touchpoints as a global total beauty company."

Meanwhile, the 'Georg Baselitz' exhibition at Sehwa Museum of Art is a retrospective that explores about 60 years of Baselitz’s artistic journey. Presenting a total of 46 pieces, including paintings, sculptures, and drawings, from his early works in the 1960s to his later 'Gold Painting' series, the exhibit also features many works that are being shown in Korea for the first time. The exhibition runs until December 27.

This content was produced with the assistance of AI translation services.