Estraffic to Lead 200 Billion Won 'Wonju K-AI City' Project... Leaps Toward Becoming a Global AI Platform Company

Estraffic, a company specializing in transport and mobility infrastructure, is set to position itself as a global artificial intelligence (AI) platform enterprise.

Estraffic announced it will participate in the '2026 World Smart City Expo (WSCE 2026)', held at BEXCO in Busan through September 11, as a representative company from the Gangwon region, where it will unveil its 'AI-based Urban Operation Control Tower Model' that proposes a new paradigm for future city management.

Estraffic is leading the 'AI Specialized Pilot City (K-AI CITY)' project, promoted by the Ministry of Land, Infrastructure and Transport, a large-scale initiative with a total investment of 198.1 billion won. The company has officially declared its leap from being a traditional system integration (SI) company in the transport sector to becoming a 'global AI integrated platform company.'

The 'Wonju-type K-AI CITY,' selected in June of this year, is a mega project that embeds artificial intelligence in transportation, housing, disaster safety, healthcare, and other areas throughout the city. As the private consortium’s representative company (PMO) and the entity in charge of the comprehensive 'Smart City Integrated Operation System,' Estraffic will serve as the key engine behind building an 'AI-based Decision-Making Control Tower (Urban Intelligence Center),' connecting fragmented AI technologies and on-site data into a unified system that goes beyond simple monitoring.

With demonstrated technological expertise in the North American market proven by consecutive wins of next-generation fare collection system projects for San Francisco BART and LA Metro, and with the recent acquisition of the railway signaling division of LS ELECTRIC bolstering stability and profitability in this sector, Estraffic aims to further strengthen synergies with its future AI ventures.

An Estraffic official stated, "We will prove our overwhelming operational capabilities in organically connecting infrastructure and make this project the standard model for entry into the public and global Artificial Intelligence Transformation (AX) markets."

This content was produced with the assistance of AI translation services.