[New Release] Ottogi Launches 'Hangang Ramen' for Home Cooking

Upgraded Egg Block with Higher Egg Content

Ottogi has launched a new product that allows people to easily enjoy the taste and atmosphere of ramen by the Han River in their daily lives.

On September 9, Ottogi announced the release of "Hangang Ramen," inspired by the cultural trend of cooking and eating ramen with a portable cooker by the Han River.

Hangang Ramen is a leading example of outdoor food culture, where people cook ramen on the spot using a portable cooker at places like Hangang Park. The enjoyment of eating ramen is enhanced by both the novelty of cooking it instantly and the unique experience of the location. Ottogi has recreated the charm of Hangang Ramen in a packaged noodle product so that it can be enjoyed anytime and anywhere.

Hangang Ramen features chewy noodles, an egg block, and Cheongyang chili peppers, delivering a spicy and rich broth. In particular, the company has improved noodle resilience and reduced overcooking by considering the characteristics of portable ramen cookers. They have also included a dedicated egg block that is larger and contains more egg than previous versions, allowing for a more satisfying egg topping experience.

The package design intuitively captures the key features of Hangang Ramen. The product name appears in Korean, English, Chinese, and Japanese so that foreign consumers can easily understand the concept. Hangang Ramen is available at convenience stores nationwide starting September 9.

This content was produced with the assistance of AI translation services.