Culture Ministry Announces Open Call for 'Cultural Technology Alliance' to Discuss New AI Initiatives

The Ministry of Culture, Sports and Tourism will establish its first-ever public-private cooperative body to identify the technology needs of the content industry in the era of artificial intelligence (AI) and to incorporate them into research and development (R&D) policy.

On September 9, the ministry announced that, together with the Korea Culture and Technology Planning and Evaluation Institute—an affiliated organization of the Korea Creative Content Agency—it will begin an open call for participants in the ‘1st Cultural Technology Alliance’ until September 18.

The Cultural Technology Alliance is a cooperative body that aims to identify technologies needed in the content industry and link them to R&D planning and commercialization. Participants include large, medium, and small businesses, individual creators, and experts from academia and research institutions. The alliance is organized into four fields: ▲ Games & Interactive Content ▲ Video & Media Content ▲ Music & Performing Arts Content ▲ Story Source Content.

So far, the ministry has collected feedback on technological challenges from businesses through individual company meetings and demand surveys, and has identified new projects for cultural technology R&D. However, with recent technological shifts such as AI, the entire value chain—including creation, production, distribution, and consumption—of the cultural industry is facing new challenges. This has increased the need for large, medium, and small businesses, individual creators, academia, and research institutions to come together in one place and jointly redesign the AI-driven future of cultural technology. Accordingly, the ministry will use the ‘1st Cultural Technology Alliance’ to focus discussions on the AI technologies the field truly needs.

Organizations and creators who wish to participate in the Cultural Technology Alliance can check the announcement on the websites of the Ministry of Culture, Sports and Tourism, the Korea Creative Content Agency, and the Korea Culture and Technology Planning and Evaluation Institute by 6 p.m. on September 18, and then submit an expression of intent and required documents via Naver Form.

The ministry announced plans to expand and continuously operate the alliance across additional fields in the future. Participants are encouraged to propose solutions for on-site AI technological challenges and technologies that need to be secured for the future, based on their experience in planning, production, and technological development. Such proposed technology needs will then be reviewed for marketability, urgency, and technological feasibility; they will be specified as strategic technology needs, prioritized, and will serve as the basis for new projects in 2028 as well as for medium-to-long-term cultural technology investment strategies.

A policy official from the ministry stated, "In the AI era, technology doesn’t just transform culture—demand from the cultural field should guide the direction of technological development. Through the Cultural Technology Alliance, the ministry will actively incorporate feedback from the industry into cultural technology R&D policy, and will solidify the foundation for collaboration so companies and creators can develop new technologies and content together."

This content was produced with the assistance of AI translation services.