Samsung Electronics Launches Outdoor Ads at Six Global Landmarks: "Welcome to Foldables"

Gwanghwamun, COEX, Shibuya Station, Piccadilly, and More

On September 8, Samsung Electronics announced that it will launch an outdoor advertising campaign titled 'Welcome to Foldables' using the Galaxy Z Fold8 series in major cities around the world.

Welcome to Foldable advertisement video broadcasted on electronic screens at COEX Seoul and KT Gwanghwamun Building. Provided by Samsung Electronics

The digital outdoor advertisements began sequentially at six landmark locations, starting with KT Square in Gwanghwamun, Seoul on September 2, followed by COEX K-Pop Live, Shibuya Station in Tokyo, and both Piccadilly Circus and Outernet in London, among others.

The advertisement video features three key messages—'Ultra Thin', 'The world's lightest fold', and 'Built to outlast'—and expresses confidence in the foldable technology Samsung has accumulated over eight generations.

The latest Fold8 series set a new record for advance orders of Galaxy smartphones in Korea, with 1.44 million units pre-sold. On Samsung.com, buyers in their teens, twenties, and thirties accounted for half of all purchases, and the number of female customers in these age groups who bought the Fold8 and Fold8 Ultra more than doubled compared to the previous generation.

This content was produced with the assistance of AI translation services.