When Asked About "Apartment Brands with Growth Potential"... Hillstate, Xi, Hanwha Forena Top the List [Real Estate AtoZ]

Real Estate 114 Survey Results

In a recent apartment brand awareness survey, Hillstate by Hyundai Engineering & Construction, Xi by GS E&C, and Hanwha Forena by Hanwha E&C were ranked as the top brands with growth potential.

Apartment complex in Songpa-gu, Seoul. Photo by Kang Jinhyung

According to a survey conducted by real estate information provider Real Estate 114 on 2,843 people nationwide, Hillstate scored the highest with 37.4% in the “brands expected to grow in the future” category. Xi followed with 33.6%, while Hanwha Forena recorded 32.2%. Prugio by Daewoo Engineering & Construction and Lotte Castle by Lotte Construction both received 32.1%. Multiple responses were allowed in this survey.

In response to a question about the image associated with each brand, “stylish” was the most popular word linked with Hillstate, at 16%. For Xi, “luxurious” was the top association at 14%. For Hanwha Forena, “sophisticated” led at 15%. For Prugio, “trustworthiness and reliability” was cited most often, while for Lotte Castle, “luxurious” was a frequent response.

When it came to quality-related images, exterior design, advanced facilities, and amenities were most frequently mentioned. Hanwha Forena was named by 15% in the exterior design category, while Xi, Lotte Castle, and Hillstate each received 10%. In terms of amenities, Hillstate and Prugio each scored 14%.

The survey was conducted online from August 18 to August 24, 2026. Seventy percent of respondents were residents of the Seoul metropolitan area. By age group, 46% were in their 30s, 29% in their 40s, and 14% in their 20s. The margin of error is ±1.84 percentage points at a 95% confidence level.

A representative from Real Estate 114 stated, “Consumers are increasingly deliberating between long-established apartment brands that have been recognized for over 20 years and newer brands launched within the past 10 years. The competition for growth among apartment brands, driven by quality advantages, is likely to continue going forward.”

This content was produced with the assistance of AI translation services.