"AI Now Powers Coatings for Apartments and Cars"... NOROO Paint Expands AI Color Solutions

Implementing AI for Color Suggestions and Blending
Proposing Optimal Colorant Ratios on Demand
Analyzing Paint Texture for Automotive Applications

NOROO Paint is accelerating the digital transformation of the coatings industry by utilizing artificial intelligence (AI) across a wide range of applications, from repainting apartment complexes to automotive refinishing.

On September 8, NOROO Paint announced that it is revolutionizing the entire color implementation process through its AI-based automated color matching service, moving beyond traditional automation and instead taking a data-driven approach.

The AI-based auto color matching service 'NOROO SMART MIX' and the AI color-matching system for automotive refinishing 'Smart Tint' are key examples. While each solution targets a different domain, both achieve more accurate and consistent color results by leveraging vast coatings data combined with AI technology.

NOROO SMART MIX is an AI-driven automated color matching service designed for paint specialty stores. When users select the product type, specifications, and desired color, the system suggests the optimal blend ratio of colorants for those requirements. It presents both a recipe prioritizing color precision and an option emphasizing work efficiency, thereby helping users choose what best fits their needs. This shifts what was once an experience- and skill-dependent process into a data-driven decision-making framework.

The service also provides a feature to compare the target color against the predicted color and offers information on anticipated color deviation. Users can intuitively confirm the color matching results, and by utilizing the color matching history management function, they can efficiently access historical data to enhance productivity in repeated tasks.

In automotive refinishing, even if the vehicle color is nominally identical, actual job results can often differ, given the complex interplay not only of color, but also of metallic paint particle characteristics and reflective effects.

NOROO Paint's Smart Tint was developed to address these issues. It not only analyzes color data but also evaluates the 'texture,' a core component of metallic paints. Whereas conventional spectrophotometry systems focus on color values and reflectance, Smart Tint digitizes particle size and properties as well, enabling even more precise color matching. This allows for stable, high-level work, including metallic colors and challenging three-coat applications.

After measuring the data and analyzing it through an AI-powered color correction algorithm, the system suggests the blending approach closest to the target color. The 'Smart Correct' function recommends the optimal colorants following automatic correction and supports the operator’s decision-making with graph-based guides. Smart Tint operates on a cloud-based platform, making it possible to share spectrophotometry data and correction results in real-time. This enables on-site teams and distributors to collaborate using the same data set.

NOROO Paint believes that AI technology will become a core technology in creating new competitiveness for the coatings industry. The company is expanding its AI adoption through various solutions, including the AI-based apartment repainting simulation service 'NOROO SMART COLOR.'

A NOROO Paint representative said, "AI is a key technology that can simultaneously enhance both the accuracy of color implementation and work efficiency. Moving forward, we will continue to actively leverage data and AI technology across the entire coatings business to improve customer productivity and quality competitiveness, and lead the digital transformation of the coatings industry."

This content was produced with the assistance of AI translation services.