"44% of Men Experience Incontinence"... Yuhan-Kimberly Launches Dedicated Brand "Depend Men"

Brand Name and Design Completely Revamped to Meet the Needs of Male Consumers

On September 8, Yuhan-Kimberly announced that Depend, its specialized incontinence brand, has launched a dedicated sub-brand for male consumers called "Depend Men." The existing "Men's Underwear" product has also been completely renewed and released as "Depend Men Underwear."

Incontinence is a natural phenomenon that anyone can experience as their body changes. According to a survey conducted by Yuhan-Kimberly in 2024, 44% of Korean men aged 40–69 reported experiencing incontinence within the past three months. Most cases are related to the prostate, often manifesting as residual urine or frequent urination.

However, men have reported psychological barriers when it comes to choosing and using a product specifically tailored for them. Yuhan-Kimberly's sales data for this year shows that underwear-type incontinence products, which are worn like regular underwear, account for 72% of sales in the women's segment and 28% in the men's segment. For products mainly used for mild incontinence, the gap is even wider, with women accounting for 94% and men for just 6% of sales.

Defend Man Underwear

To help lower these psychological barriers for male consumers and make it easier for them to choose the right product, Yuhan-Kimberly has introduced the men's sub-brand "Depend Men." The company emphasized not only the functional performance of the product but also its ability to allow users to maintain their usual daily rhythm and feel fresh. The packaging was also redesigned to intuitively reflect the features of a specialized hygiene solution for men.

The newly launched "Depend Men Underwear" is characterized by its comfortable fit, similar to regular underwear. It is equipped with an absorbent pad that is 1.5 times more flexible than the previous product and a material that gently conforms to the body, making it comfortable to wear even during outdoor activities. The thickness of the pad has been reduced by 20%, resulting in an even lighter fit that is less noticeable under clothing. In addition, the product is designed with a 99% deodorizing effect to ensure freshness even during extended wear.

A Yuhan-Kimberly representative in charge of Depend Men stated, "While incontinence is one of the body's natural changes, many men continue to endure discomfort in their daily lives due to a lack of information and psychological barriers. With the launch of Depend Men, we are committed to developing products and raising awareness so that more men can manage incontinence naturally and maintain a comfortable everyday life."

This content was produced with the assistance of AI translation services.