Curious About Advertising?... Experience the 'Creative Popup' at Domohon

Free Special Lectures and Advertising Campaign Exhibitions


Eight Industry Experts from Companies Including Cheil Worldwide to Participate

You can experience the process of creating advertisements and content firsthand in Busan. This event offers an opportunity to hear directly from industry professionals.

The Busan International Marketing & Advertising Festival (MAD STARS) announced that it will host the "2026 Busan International Marketing & Advertising Festival Creative Popup" at Domohon, Suyeong-gu, Busan, from September 10 to 13, 2026. Both the exhibition and the special lectures are free of charge.

The Creative Popup, which was held for the first time last year, was designed to move beyond the main event focused on the advertising and marketing industry and make creativity more accessible to the public. This year, the program features exhibitions of domestic and international advertising campaigns and special lectures by active industry experts.

The special lectures will be held on September 10 and 11. On the first day, Yoonho Kim, Team Leader at Cheil Worldwide; Donghwa Park, AI Creative Director at HSAD; and Junhwa Jung, CEO of Temporary Eternal, will take the stage to share strategies for creativity in advertising and their experiences producing AI content.

Speakers on September 10th. (From left, Yoonho Kim, Team Leader; Donghwa Park, AI Creative Director; Junhwa Jung, CEO)

Speakers on September 11. (From the left, Mihee Sung, Copywriter Manager; Yumi Oh, Head of Growth Marketing Group; Hyunwook Bang, Senior Manager; Hwancheon Lee, CEO)

On September 11, the speakers are Mihee Sung, Copywriter Manager at TBWA Korea; Yumi Oh, Head of Growth Marketing Group at Kurly; Hyunwook Bang, Senior Manager at Innocean; and Hwancheon Lee, CEO of TigerTyping. Their lectures will cover topics such as creators and marketers in the age of AI, solving social issues through advertising, and humor content.

Cheonhyu Park, co-playwright and lyricist of the musical "Maybe Happy Ending," will also participate as a speaker. Park will discuss the creative process and stories behind the work under the theme "Maybe Happy Ending: Why I Entrusted the Oldest Love Story to a Robot."

The exhibition showcases domestic and international advertising and marketing campaigns based on five key themes: HUMAN, CULTURE, SOCIETY, INNOVATION, and IMPACT. It is designed to demonstrate how advertising interprets everyday and societal issues and addresses them with new ideas.

A multilingual AI translation service will also be provided for visitors unfamiliar with foreign languages or advertising jargon. The Creative Popup will be held at Domohon from September 10 to 13, with the exhibition running for four days and the special lectures taking place on September 10 and 11.

This content was produced with the assistance of AI translation services.