CJ ENM Dominates Vietnam Box Office with Three Films in Top Five
Expanding Business Through Global Export of Local IP
Vietnamese local films, for which CJ ENM oversaw everything from planning to distribution, are dominating the box office this year.
According to CJ ENM on September 8, three films distributed by the Vietnamese subsidiary, CJ HK Entertainment, are ranked among the top five in the annual Vietnam box office. "Pipong: Blood Demon," which was released in April, is ranked second, the currently-screening "Zero Mits Hero" is in third place, and "Maso: Forbidden Ritual," which was released in June, is in fourth place.
"Pipong: Blood Demon" attracted 2.42 million viewers and grossed USD 7.17 million, making it the highest-grossing local horror film in Vietnamese history. "Maso: Forbidden Ritual," which featured a rookie director and actors, also drew 1.83 million viewers and earned USD 5.13 million, ranking third in the all-time box office for horror films.
"Zero Mits Hero," released on August 21, could climb even higher in the rankings. Within just 17 days of release, it surpassed 2.22 million viewers and grossed USD 6.52 million, maintaining the top spot for three consecutive weeks. The family comedy "Good Boy Gone Best," released on August 28, also ranked high by drawing 560,000 viewers and earning USD 1.72 million within just ten days, focusing on themes of family and education.
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CJ HK Entertainment, which has proven its commercial viability through localization strategies, is now expanding its business territory by exporting Vietnamese original intellectual properties (IP) globally. Rather than remaking Korean IP for the local market as before, the company is beginning to remake successful Vietnamese IP in regions such as Korea and the United States or expand their universes. It also plans to continuously discover unique content by collaborating with creators from across Asia.
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