An NCT 10th Anniversary Art Balloon has been installed at Seokchon Lake in Jamsil, Seoul. Photo provided by SM Entertainment

An NCT 10th Anniversary Art Balloon has been installed at Seokchon Lake in Jamsil, Seoul. Photo provided by SM Entertainment

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SM Entertainment announced on September 8 that a 16-meter-tall art balloon commemorating the 10th anniversary of the launch of the NCT brand has been installed at Seokchon Lake in Seoul.


The art balloon, created in collaboration between NCT and Songpa-gu District Office, has been on display on the East Lake of Seokchon Lake since September 3. Measuring 16 meters in height and 14.5 meters in width, it features a green cube and a white butterfly sculpture. The installation was produced to celebrate both the collaboration between NCT and Seoul Fashion Week and the 10th anniversary of the brand’s launch.


The art balloon is illuminated daily from 6:00 p.m. to 10:00 p.m. From September 7 to September 25, during the same hours, night lighting using NCT’s official signature color 'Pearl Neo Champagne' is also featured along the East Lake walking trail at Seokchon Lake. The art balloon exhibition will continue until September 27.



NCT will also hold a 10th anniversary exhibition, 'EXHIBITION : NEO DIMENSION,' at the basement third floor space 'Deep' of Lotte World Adventure in Jamsil from September 18 to October 18.


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