Teenieping by SAMG Entertainment to Join Regional Festivals Nationwide... Expanding Offline Presence in September

The flagship character "Catch! Teenieping" from global intellectual property (IP) content company SAMG Entertainment (419530) is expanding its activities to regional festivals nationwide. Throughout September, the character will hold singalong concerts and meet fans in person at festivals in five regions, including Cheongyang in South Chungcheong Province, Mungyeong in North Gyeongsang Province, Jangsu and Jinan in North Jeolla Province, and Yeonggwang in South Jeolla Province.

SAMG Entertainment announced that beginning on September 12, it will sequentially hold "Catch! Teenieping" singalong concerts at local festival venues. Following its focus on animation, character goods, musicals, and more, the company is further broadening its offline activities through these regional festivals, fostering deeper connections with Teenieping fans.

The first performances will be held on September 12 at the Cheongyang Red Pepper and Goji Festival in South Chungcheong and at the "Children's Happiness, Happy Together Gyeongbuk in Mungyeong" event in North Gyeongsang. On September 13, a singalong concert will take place at the Jangsu Korean Beef and Apple Festival in North Jeolla; on September 19, at the Jinan Red Ginseng Festival in North Jeolla; and on September 26, at the Yeonggwang Bulgapsan Lycoris Festival in South Jeolla.

These singalong concerts at regional festivals are designed so that visitors can experience Teenieping’s signature songs and characters directly on-site, without having to visit a dedicated character space. The concerts encourage audience participation by bringing familiar characters and music from the animation into a live performance and inviting fans to sing along together.

This initiative aligns with SAMG Entertainment’s strategy of steadily expanding Teenieping’s offline business scope. The company operates the "The Teenieping" brand stores in Seongsu and One Grove, Seoul, and has opened mini shops in Cheongnyangni and Jamsil as well.

In addition, "Teenieping World in Pangyo" is underway in Pangyo, and the musical "Princess Catch! Teenieping" is being performed nationwide, providing various venues and content for fans to directly engage with the character IP.

By participating in regional festivals, SAMG Entertainment aims to broaden these offline touchpoints on a national scale. The company expects that, by leveraging the family-oriented nature of these festivals, it will not only cater to existing Teenieping fans, but also introduce the brand experience to new audiences who encounter the character for the first time on-site.

An official from SAMG Entertainment said, "We are continuing our regional festivals and diverse offline activities so that fans who love Catch! Teenieping can meet and enjoy the character all across the country," adding, "We plan to continue expanding opportunities for fans to connect with SAMG Entertainment’s IP at a variety of festivals and cultural spaces going forward."

SAMG Entertainment plans to continuously increase offline contact points for the Teenieping character IP, expanding from existing brand stores, experiential spaces, and musicals, to participation at regional festivals across Korea.

This content was produced with the assistance of AI translation services.