Roborock Korea Successfully Completes University-Industry CSR Project with Ewha Womans University EPRIS

Developing Student Ideas
Donating Appliances to Goodwill Store
5 Million Won Scholarship Awarded

Roborock Korea, the Korean subsidiary of Roborock, announced on September 8, 2026, that it has successfully completed a university-industry cooperation corporate social responsibility (CSR) project carried out over about six months with Ewha Womans University PR and Marketing Society, EPRIS.

This project began in January 2026 at the suggestion of EPRIS. From March 2026, the students analyzed the brand and product characteristics from multiple angles, generating about 50 social contribution ideas. Over approximately three months, these ideas were thoroughly examined for feasibility and social value in collaboration with Roborock Korea's staff, ultimately confirming the final assignment. Notably, the students took the lead not only in planning but also in discovering partner organizations, selecting project beneficiaries, and discussing implementation methods, actively participating in the entire process.

Roborock Korea is taking a commemorative photo after successfully completing the industry-academia cooperation social contribution (CSR) project carried out over about six months with Ewha Womans University PR & Marketing Society ‘EPRIS’. (From left) Da-young Lee (Department of Korean Language and Literature, Class of 2024), Min-young Na (Department of Christian Studies, Class of 2022), Yoo-jin Baek (Department of German Language and Literature, Class of 2023) from Ewha Womans University PR & Marketing Society EPRIS. Roborock Korea

As a result of this collaboration, Roborock Korea and EPRIS partnered with Goodwill Store, a vocational rehabilitation facility for people with disabilities operated by the Milal Welfare Foundation, to design the "Work Better, Walk Together" project. The students aimed to reduce the cleaning burden on employees with disabilities in stores and workspaces by leveraging state-of-the-art cleaning appliances, allowing them to focus more on their primary duties such as sales, merchandising, and café operations.

Accordingly, in July 2026, Roborock Korea delivered their 2026 flagship robot vacuum "S10 MaxV Ultra," the "F25 Steam" vacuum mop, the "H60 Hub Plus" cordless vacuum, and the premium all-in-one washer-dryer "Zeox" to the Milal Guri branch of Goodwill Store. The donated devices have been immediately put to use for cleaning before store opening and for laundering staff uniforms. Actual usage of the devices was released through the official Milal Welfare Foundation YouTube channel, "R TV."

In addition, Roborock Korea awarded a total scholarship of 5 million won to EPRIS students to recognize the practical skills they demonstrated throughout the six-month university-industry cooperation process.

A Roborock Korea representative stated, "Through this university-industry cooperation project with Ewha Womans University students, it was meaningful to realize the students' fresh ideas as tangible social contribution activities. Moving forward, Roborock Korea will continue to pursue various CSR initiatives that can provide substantial assistance to society by leveraging the characteristics of our brand and products."

This content was produced with the assistance of AI translation services.