"Customers Can Now Easily Focus on Core Functions"
Key Balance Screen Features Moved to Home Screen

Kiwoom Securities announced on September 8 that it has completely revamped the main screen of its HERO S# mobile trading system (MTS) in standard mode.


According to Kiwoom Securities, the updated main screen is now organized into four menus: Stocks, Community, Products, and Benefits. The company explained that these changes are designed to help customers focus more easily on core functions.


Kiwoom Securities Revamps HERO S# MTS Home Screen... Instantly View Account Valuation and Profit and Loss View original image

In the 'Stocks' menu, users can view the status of their domestic and international holdings and see profit and loss by account at a glance. Real-time stock rankings are also provided. By switching between domestic and international tabs, users can quickly access information about their preferred markets. Core features of the previous balance screen have been moved to the home screen, allowing users to more conveniently check account valuation and profits or losses.


The 'Now at This Moment' feature allows users to filter information by various criteria such as view count, purchase volume, and price fluctuation rate. At market opening and closing times, artificial intelligence (AI) market briefings are provided, making it easier to grasp regular trading trends. With the 'Service Shortcut' feature, users can pin frequently used menus to the home screen and customize their order, effectively creating their own personalized home screen.


In the 'Community' menu, investors can not only share investment information but also check real-time stock rankings based on what is garnering attention among investors. Rather than simply showing total order volume, rankings are determined by which stocks are actively discussed in investor chats and forums, enabling users to quickly grasp market trends.


The 'Kiwoom Securities Alert,' which provides AI-summarized stock reports from brokerages, is also delivered in real time. Through short posts in an SNS feed format, users can swiftly understand the market situation. Information on rapidly rising investors in terms of followers and weekly high-performing traders, as well as their opinions and returns, are also readily accessible.


The 'Products' menu intuitively offers asset management information. Users can check the status of their holdings in their pension savings and ISA accounts, as well as profit and loss, directly from the home screen. Financial products tailored to investment preferences are recommended. The menu introduces product features with easy-to-understand criteria such as 'Seeking profits even in falling or flat markets,' 'Interest income and foreign exchange gains together,' and 'Fund rankings by theme,' making it easier for beginner investors to explore products.


The 'Benefits' menu connects everyday rewards with investing. Various app-based benefits that were popular in simple mode can now be used from the standard mode home screen as well. By completing missions such as daily check-ins, users can earn Kiwoom Points, which can be immediately used for trading fractional domestic stocks or funds.


From this screen, users also have access to services connecting everyday consumption with investment, such as payment benefits on Coupang and Naver Plus Store, or shareholder perks like discounts for holding certain stocks. As of August 21, accumulated subscribers to the Kiwoom Points service surpassed 1 million, and this home screen update is expected to further accelerate its growth.



A representative from Kiwoom Securities stated, "We have redesigned the overall user experience (UX) so that investing, communication, asset management, and benefits connect seamlessly in the app," adding, "We will continue to improve usability not only for beginners using the simple mode but also for those on standard mode."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily. All rights reserved. Unauthorized AI training and use prohibited.

Today’s Briefing