Paik's Coffee Enters Taiwan in Earnest: "150 Stores to Open Within 5 Years"
Master Franchise Agreement Signed with Local Partner
Theborn Korea, which operates Paik's Coffee, announced on September 8 that it has signed a 10-year master franchise (MF) agreement with a Taiwanese company, marking its full-scale entry into the Taiwanese market.
With this agreement, Theborn Korea has established a phased store-opening roadmap, starting with 10 stores in the first year and targeting over 150 cumulative locations within five years.
Paik Jongwon, CEO of Theborn Korea, is taking a commemorative photo after signing a master franchise agreement with a local partner company in Taiwan for Baekdabang's entry into the Taiwanese market. Provided by Theborn Korea
View original imageTheborn Korea is currently conducting market research to develop a Paik's Coffee operational strategy tailored for Taiwan, aiming to open stores in the first half of next year. The schedule and scope for additional phased store openings will be flexibly adjusted depending on the local market situation and operational performance.
Last month, Theborn Korea made its entry into the Japanese market by opening two directly operated Paik's Coffee locations in Shimbashi and Kanda, Tokyo.
Building on this agreement in Taiwan and its launch in Japan, Theborn Korea plans to aggressively expand the global operations of Paik's Coffee. The company is preparing to enter major global markets such as China, the United States, and India next year, and is also considering future expansion into Cambodia and Türkiye.
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A representative from Theborn Korea stated, “Based on our domestic operational expertise and competitive menu offerings, Paik's Coffee is developing overseas expansion strategies customized to each country’s market environment and consumer preferences. We will work with local partners to gradually expand our overseas business and strive to establish ourselves as a beloved brand in markets around the world.”
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