30 Seconds from Payment to Delivery... Shinsegae Department Store Introduces 'QR Direct Order' Service
Available at All Stores Until the 23rd
From In-Person Selection to Payment and Delivery with a Single QR Code
On September 8, Shinsegae Department Store announced that from now until the 23rd, it will be launching the industry's first "QR Direct Order" service at all of its holiday event venues, allowing customers to complete everything from payment to delivery orders using just a single QR code.
By scanning the QR code attached to a product, customers can make payments and request delivery in one seamless step. There is no need to wait at a separate delivery counter, enabling the entire process from payment to delivery request to be completed in as little as 30 seconds.
Shinsegae Department Store, Industry-First Introduction of QR Instant Order Service. Shinsegae Department Store
View original imageEven when ordering via QR, customers receive the same benefits as they would when paying directly at the department store. During the event period, members who join Shinbaek Members and pay with a Shinsegae affiliated card can receive up to 7% of their food brand purchase amount back in Shinbaek Rewards.
Shinsegae Department Store plans to expand the QR Direct Order service even further after analyzing user numbers and the effect on delivery requests during Chuseok. The company also aims to widen its application beyond holiday event venues to include store kiosks, elevators, VIP lounges, and other areas throughout the store, thereby enhancing the convenience of digital shopping services.
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Lee Sungkeun, Head of Digital AI at Shinsegae Department Store, said, "The QR Direct Order service leverages the department store's advantage of allowing customers to see and select items in person, while offering the ease of online payment and delivery. We will continue to actively incorporate digital technology to reduce customer wait times and deliver an even more convenient shopping experience."
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