Gyeonggi Province Supports Self-Support Projects for Vulnerable Groups through Sales of Bonggong-i Character Goods

Gyeonggi Province is supporting self-support projects for vulnerable groups, including the elderly and people with disabilities, by developing and selling goods featuring its provincial character, Bonggong-i.

On September 7, 2026, Gyeonggi Province signed a 'Business Agreement to Activate Self-Support Projects Utilizing the Gyeonggi Brand' with the Gyeonggi Metropolitan Self-Support Center, the Gyeonggi Elderly Employment Support Center, and the Gyeonggi Disabled Vocational Rehabilitation Facility Association at the Gwanggyo government building.

Under the agreement, Gyeonggi Province will offer intellectual property (IP) rights to Gyeonggi brand content such as Bonggong-i free of charge, and through brand design consulting, will support self-support projects for vulnerable groups including the working poor, the elderly, and people with disabilities.

Previously, in August 2023, Gyeonggi Province and these organizations signed their first business agreement to approve the free use of the Bonggong-i IP. To date, 27 types of character goods have been sold, achieving accumulated sales of 260 million won, contributing not only to the creation of self-support jobs and expanded sales channels, but also to raising awareness of the Gyeonggi brand.

The newly signed agreement expands the scope of the Bonggong-i character project to include the use of provincial symbols and slogans, and new initiatives will launch to support offline sales.

Gyeonggi Province signed a 'Business Agreement for the Activation of Self-Support Projects Utilizing the Gyeonggi Brand' with the Gyeonggi Metropolitan Self-Support Center, Gyeonggi Senior Employment Support Center, and the Gyeonggi Disabled Vocational Rehabilitation Facility Association at the Gwanggyo Government Complex on the 7th. Provided by Gyeonggi Province

Based on the agreement, the Gyeonggi Metropolitan Self-Support Center will be responsible for the ongoing sales of goods, the development of new items such as stationery, and the operation of both online and offline retail channels. The Gyeonggi Elderly Employment Support Center will develop new products such as sewn and food items, while the Gyeonggi Disabled Vocational Rehabilitation Facility Association plans to apply the Gyeonggi brand to a wide range of promotional and marketing materials.

Lee Wongu, Director of Public Relations Planning for Gyeonggi Province, said, "We hope this support for product development and sales using the provincial brand will further vitalize self-support projects for vulnerable groups," adding, "We will continue to grow this brand project as an embodiment of our values of fairness, innovation, and inclusiveness."

Bonggong-i is the official character of Gyeonggi Province, symbolizing the spirit of public service (Bonggong) emphasized in Dasan Jeong Yak-yong's "Mokmin Simseo." It represents the province's commitment to the well-being and public interest of its residents. To foster closer communication with residents, the province operates an official Instagram account for Bonggong-i (@bonggong_with_gyeonggi).

This content was produced with the assistance of AI translation services.