From Regional Specialties to Premium Korean Beef... Gwangju Shinsegae Launches Chuseok Gift Event

'Shinsegae Hangawi' Event Starts on September 7

Payment and Delivery Registration Available... 'QR Quick Order' Introduced

Gwangju Shinsegae is presenting a wide selection of Chuseok gift sets, ranging from 'local gift' packages featuring regional specialties to premium Korean beef, fruit, and seafood. This year, the company has also introduced a 'QR Quick Order' service, which allows customers to make payments and place delivery orders via their mobile phones.

Gwangju Shinsegae announced that starting from September 7, it will launch the 'Shinsegae Hangawi' gift event, selling meat, fruits and vegetables, seafood, and more.

Gwangju Shinsegae will start the "Shinsegae Hangawi" gift event from the 7th, selling meat, fresh fruits and vegetables, and seafood. Photo by Gwangju Shinsegae

The company has prepared gift sets that feature products sourced from local producers, as well as carefully selected premium ingredients.

For local gift meat options, it will offer the 'Hanwobi Premium Korean Beef Heifer Set,' which includes domestically produced chilled sirloin, tenderloin, and striploin steak.

Regarding fruits and vegetables, Shinsegae Select Farm, which directly sources from local producers nationwide, has prepared items such as 'Local Premium Apples & Pears' and 'Local Apple Five Blessings.'

Gwangju Shinsegae explained that, due to the growing importance of fruit quality management as a result of climate change, it has overseen the entire process from production to distribution.

For seafood, it will offer items such as 'Yeonggwang Master Gulbi Subok' and 'Abalone Set,' both subject to the Marine Products Traceability System of the Ministry of Oceans and Fisheries, as well as 'Marine Products Jindo Net-dried Anchovies & Shrimp.' They have also prepared regional confectionery sets, including 'Damyang Traditional Sweets Aruhwa Baekrihyang Set' and 'Changpyeong Traditional Sweets Soswaewon,' along with assorted tea and snack gift sets.

The lineup also includes nuts such as Hongcheon pine nuts and Yeongdong walnuts, domestically produced mushrooms and deodeok, fresh ginseng, beef jerky, dried seaweed, and traditional cooking oil sets. Health food brand CheongKwanJang is selling gift sets of red ginseng, deer antler, and agarwood, and is hosting customer appreciation events for buyers.

Premium gift options include the '5 STAR' products, which apply unique selection standards for sourcing, production, cultivation, and processing. The limited edition 'Luxury Korean Beef The Signature' set features top-grade Korean beef, including ribeye, tenderloin, striploin, chuck flap tail, brisket, short rib, outside skirt, and skirt steak.

For fruits and vegetables, the company has carefully selected produce grown in designated regions. It is offering the 'Manbok' and 'Dabok' apple and pear sets in collaboration with Cheongsollongwon and Woorinongwon, as well as mixed sets that combine apples and pears with apple mango and Shine Muscat grapes.

The range also includes alcoholic beverages such as 'Royal Salute' whisky and 'Robert Mondavi Napa Valley' wine sets.

This year's new 'QR Quick Order' service allows customers to scan product QR codes displayed in the department store with their mobile phones, making it possible to pay and register for delivery all at once. Delivery address confirmation can also be done via mobile phone, further improving ordering convenience.

Donghoon Lee, CEO of Gwangju Shinsegae, commented, "Chuseok, as a time to express gratitude for the year, is the perfect occasion to present a thoughtful selection of gifts. We hope customers will prepare special Chuseok gifts for their cherished ones."

This content was produced with the assistance of AI translation services.