Nexon’s "Maple Attack" Wins Brand of the Year Award... "Delivering a Wide-Ranging IP Experience"

First to Win Newly Established Campaign Category This Year
Collaboration and In-Game Events Including Merchandise

Nexon announced on September 7 that the online game "MapleStory" campaign "Maple Attack! With Lotte," which ran both online and offline, has won the Campaign of the Year award at the 2026 Brand of the Year Awards hosted by the Korea Consumer Forum.

Season Festival 'MapleStory in Lotte World'. Provided by Nexon

This campaign was held in collaboration with the Lotte Group from March to June to celebrate the 23rd anniversary of the "MapleStory" service. In addition to in-game events, a wide range of experiences were offered throughout the Jamsil area in Seoul, including Lotte World Adventure, Lotte World Tower, Lotte World Mall, and Seokchon Lake, further expanding the reach of the "MapleStory" intellectual property (IP).

Beginning in March, Nexon launched a season festival that transformed Lotte World in Jamsil with the "MapleStory" IP, followed by pop-up stores, a custom event with Uniqlo, the exclusive premiere of the Lotte Cinema animated film "Dear My Hero," and additional collaborations across merchandise, fashion, food and beverage, and film.

Currently, the autumn season event "MapleStory in Lotte World Busan" is taking place at Lotte World in Busan. The event will continue until November 22.

This content was produced with the assistance of AI translation services.