Loro Melo Sells 100,000 Units of “Han Jungsun Yogurt Glutinous Rice Cake,” Proving the Convenience Store Formula for Popular Desserts

Signature Dessert from Popular Brand Han Jungsun
Reimagined as a Frozen Treat Available Nationwide at GS25

Roromelo, Hanjungseon Yogurt Chapssaltteok / Source: Roromelo

The dessert brand Roromelo has continued its success story as its "Hanjungseon Yogurt Chapssaltteok," launched in collaboration with the popular brand Hanjungseon in the convenience store dessert market, has surpassed cumulative sales of 100,000 units.

The "Hanjungseon Yogurt Chapssaltteok" is a productized version of Hanjungseon's signature menu item, allowing more consumers to easily enjoy yogurt chapssaltteok in their daily lives. Roromelo developed the product as a convenience store frozen dessert, maintaining the unique characteristics of the original dessert and brand experience while enabling nationwide GS25 distribution, large-scale production, and frozen logistics.

The product drew significant attention even before its official release. Supplies prepared for the pre-sale sold out quickly, and consumer demand remained strong after the official launch, pushing cumulative sales past 100,000 units and securing the top spot among newly released products at GS25.

This achievement is notable because it not only brought a popular menu item from a famed dessert brand into the convenience store space, but also creatively reinterpreted the original brand experience for the retail environment, securing both mass appeal and strong distribution competitiveness.

Recently, consumers have shown a clear preference for experiencing desserts that become popular on social media or in offline stores through easily accessible retail channels. "Hanjungseon Yogurt Chapssaltteok" is regarded as a case in which interest in the original brand, combined with the high accessibility of convenience stores, led to the expansion of the consumer base.

Since the product's launch, various forms of consumer-generated content—such as purchase confirmations, unboxing, tasting, and texture reviews—have been continuously created on Instagram and short-form platforms. These voluntary reviews have further fueled interest and purchases, driving both online buzz and offline sales in a mutually reinforcing cycle.

By adding the luxury appeal of an offline brand to the 24-hour accessibility of convenience stores across the country, the product is dramatically expanding the base of the dessert market.

A representative from Roromelo stated, "This product is a case of adapting the appeal of Hanjungseon's flagship menu for nationwide consumers, making it more accessible via convenience store distribution. Breaking the 100,000 sales mark and ranking number one among GS25's newly released products confirm the potential for combining consumer-desired desserts with retail productization."

The representative added, "Moving forward, in addition to collaborations with beloved brands and content, Roromelo plans to continue introducing differentiated convenience store desserts based on our unique product planning and manufacturing capabilities."

Roromelo is planning and developing a wide range of desserts and frozen foods, and continues to introduce differentiated F&B products through collaborations with major domestic distributors, brands, and IP holders.

This content was produced with the assistance of AI translation services.