From Jeonbyeong to Hanwoo... Shinsegae Centum City Offers Diverse Chuseok Gifts from Busan Brands

From Premium Foods to Health Products, Tea, and Snacks

Busan Brands Such as "Idaemyungkwha" and "Dongbaek Sanghoe" Also Featured

As Chuseok approaches, a variety of holiday gifts featuring regional specialties alongside traditional favorites are coming together in one place. The options now include not only premium Korean beef, fresh produce, and seafood, but also health foods, tea and snacks, and products from local brands representing Busan.

On September 7, Shinsegae Centum City announced it will hold a Chuseok gift set event at its basement-level food hall until September 23.

The premium food brand "5-STAR" will showcase gift sets featuring meat, fresh produce, and seafood. A variety of "Shinsegae Female Cattle Hanwoo" sets—carefully selected by Shinsegae’s livestock buyers and designated brokers and managed throughout the entire distribution process—will also be available in different assortments.

SelectFarm—directly sourcing from producers and growing regions throughout the country—will present premium fresh produce, oils, health foods, wines, tea, and snacks. Practical items such as portable handy-sized gift sets will also be available for those looking for more budget-friendly options.

Busan's local brands are also taking notable steps for Chuseok.

The traditional Jeonbyeong brand "Idaemyungkwha" will introduce its holiday products through live commerce. After starting with Shinsegae Centum City’s own live broadcast on September 3, the company will also meet customers nationwide through its main live broadcasts scheduled at 8 p.m. on September 9 and September 20.

"Dongbaek Sanghoe," a marketplace bringing together outstanding products from the Busan area, will also offer a range of local items including food and household goods for Chuseok.

Kim Sungjin, head of Shinsegae Centum City’s food team, said, "We have prepared a wide selection of products—from premium foods to practical gifts and Busan’s own specialty items—all in one place. We hope you can convey your gratitude to your loved ones this holiday."

This content was produced with the assistance of AI translation services.