KB Securities Expands Operation of AI-Based Consumer Protection System

"Real-Time Full Inspection Before Customers Leave Branches"
Expanding Customer Protection Fence with AI

On September 7, KB Securities announced that it will expand and operate its artificial intelligence (AI)-based consumer protection system across all stages, from the sales floor for financial products to post-sale complaint management, in order to create a safe and secure trading environment for financial consumers.

In July, KB Securities introduced a service allowing AI to monitor the subscription process in real time for customers signing up for public offering funds using tablets. Starting August 31, the scope of this service was expanded to include wrap accounts as eligible products.

This system ensures that, before a customer leaves the branch, AI immediately verifies whether the product explanation and essential guidance points have been properly conveyed. If any omissions or deficiencies are detected, the customer receives supplementary instructions and a re-recording is conducted on site before leaving the branch, allowing proactive measures to be taken so that customers do not face any disadvantages.

KB Securities emphasized that they are continuously expanding their 'AI-based consumer protection virtuous lifecycle,' which not only carefully guides customers at the moment of product subscription but also analyzes customer feedback after subscription to proactively improve service inconveniences.

A representative from KB Securities stated, “Our efforts to protect customers encompass everything from addressing potential gaps in product explanations immediately at the point of sale to identifying and improving even the smallest inconveniences customers experience after transactions. We will continue to strengthen our AI-based consumer protection services to meet customer expectations and become the most trusted financial partner.”

This content was produced with the assistance of AI translation services.