"Lightweight Down Surpasses 90% Sell-Through Already"... Black Yak's 'Stone Master' Heats Up Even Before Official Launch

One Week After 26FW Pre-Drop
Sales Surpass Last October's Cumulative Total
'Reorder Follows Sell-Out of "Cloud Dancer"'
Expanded Lineup from Lightweight to Down Jackets

BlackYak announced on the 7th that its flagship down jacket, the 'Climbing Stonemaster (Stonemaster),' surpassed the cumulative sales achieved up to October last year within just one week of its pre-launch sales. This year's newly introduced lightweight down lineup has already achieved a sell-through rate of over 90%, gaining popularity even before the official start of the winter season.

The Stonemaster is a padding line developed for professional climbers, featuring a combination of functionality required for outdoor activities and a design suitable for everyday wear. Last year, it became established as BlackYak's signature winter outerwear, repeatedly selling out and being reordered.

Black Yak 'Climbing StoneMaster' Photo Collection

This year, the lineup has been expanded to include the 'Climbing Stonemaster Light Down Jacket,' 'Light Padding Jacket,' and 'Down Jacket.' Customers who purchase the new products will also receive a packable bag for convenient storage of the product and personal belongings.

The Light Down Jacket uses an ultra-light 7D fabric and duck down to enhance lightness and mobility. It can be worn on its own during the transitional seasons and as a layering item in winter. It is available in a variety of colors, including Cloud Dancer, Urban Blue, Taupe, Light Red, and Black.

The Light Padding Jacket features ball padding insulation for added warmth and volume, while the Down Jacket uses RDS-certified duck down and ultra-lightweight materials. Both jackets are equipped with a hooded design, a bulky silhouette, and a 2-way zipper.

A BlackYak representative said, "The Stonemaster lineup, which has been expanded this year, is showing a faster sales pace than last year," adding, "We expect that the interest in lightweight padding for transitional seasons will continue into strong demand for high-insulation down products in winter."

This content was produced with the assistance of AI translation services.