"Lightweight Down Surpasses 90% Sell-Through Already"... Black Yak's 'Stone Master' Heats Up Even Before Official Launch

One Week After 26FW Pre-Drop
Sales Surpass Last October's Cumulative Total
'Reorder Follows Sell-Out of "Cloud Dancer"'
Expanded Lineup from Lightweight to Down Jackets

Black Yak announced on the 7th that the flagship down jacket, "Climbing Stone Master (Stone Master)," surpassed its cumulative sales total from last year through October within just one week of the special pre-release sales before the official launch. The newly released lightweight down lineup for this year has already exceeded a 90% sell-through rate, gaining strong popularity even before the official winter season begins.

The Stone Master is a padded jacket line developed for professional climbers, combining the functionality needed for outdoor activities with a design suitable for everyday use. Last year, it established itself as Black Yak's representative winter outerwear by repeatedly selling out and being reordered.

This year, the lineup has been expanded to include the "Climbing Stone Master Light Down Jacket," "Light Padded Jacket," and "Down Jacket." Customers who purchase new products will also receive a packable bag for convenient storage of the jacket and personal items.

The Light Down Jacket features ultra-lightweight 7D material and duck down to provide a lightweight feel and enhanced mobility. It can be worn alone during transitional seasons or layered in the winter. It is available in a variety of colors, including Cloud Dancer, Urban Blue, Taupe, Light Red, and Black.

The Light Padded Jacket uses ball-padding insulation to enhance warmth and volume, while the Down Jacket features RDS-certified duck down and ultra-lightweight materials. It is equipped with a built-in hood, a bulky silhouette, and a 2-way zipper.

A Black Yak spokesperson stated, "This year, the expanded Stone Master lineup is showing even faster sales momentum compared to last year," and added, "Interest in lightweight padded jackets for transitional seasons is expected to continue into demand for highly insulated down products in winter."

This content was produced with the assistance of AI translation services.