Coupang Expands "Anshim Care" to Furniture... Up to 3 Years of Free Warranty and Damage Insurance

Covers Damages from External Impact on Beds and Sofas, and Malfunctions After Manufacturer Warranty

Compensation Limit Selectable from 100,000 won to 5,000,000 won

Applies to Major Furniture Brands Such as Iloom and Casamia

On September 7, Coupang announced that it will expand its "Coupang Anshim Care" insurance service, previously applied to home appliances and electronics, to include furniture.

This is the first time in the industry that free warranty and damage insurance are being introduced for furniture, aiming to reduce the burden on customers regarding damages or quality issues that may occur after purchasing furniture.

Through the furniture Anshim Care insurance launched in July, Coupang compensates for repair costs for damages resulting from external shocks or defects that occur after the manufacturer’s basic warranty period for furniture purchased on Coupang. The coverage period is up to 3 years from the delivery completion date, including the manufacturer’s basic warranty period.

If a bed or sofa frame or legs are damaged due to external impact, repair costs are covered up to two times. For functional defects such as wardrobe hinges or dresser rails, repair costs are covered within the total compensation limit without limitation on the number of claims, even after the manufacturer’s warranty period ends.

Customers can choose a compensation limit between 100,000 won and 5,000,000 won according to their needs. Regardless of furniture type, the service is available for 45,000 won for a two-year subscription and 60,000 won for a three-year subscription based on a 1,000,000 won compensation limit.

The insurance claim process has also been simplified. After completing repairs, customers can file a claim for reimbursement through the Lotte Insurance app. Repairs will be carried out by service centers officially designated by the manufacturer or by authorized partners.

Currently, the service is being operated mainly through major furniture brands that provide after-sales repair services such as Iloom, Casamia, Hanssem, Desker, and Sidiz, and the number of participating brands is set to expand further. Coupang also plans to combine furniture Anshim Care with its furniture delivery and installation service "Rocket Installation," aiming to deliver a differentiated customer experience from purchase to after-sales care.

A Coupang representative stated, "The introduction of furniture insurance is part of our efforts to further enhance the customer experience," adding, "We will continue to actively expand Coupang's unique benefits and services in the future."

This content was produced with the assistance of AI translation services.