Jongno Hanbok Festival to Be Held at Gwanghwamun Square on September 11-12... "Hanbok x Gugak" Theme

Jongno District in Seoul (led by district mayor Yu Chanjong) will host the "2026 Jongno Hanbok Festival" around Gwanghwamun Square from September 11 to 12 this year. The Jongno Hanbok Festival, which first began in 2016, has become the district's signature celebration. This year, the festival will take place under the theme "Hanbok x Gugak," with the slogan "Wearing Our Attire, Embracing Our Music."

Last year's Hanbok Festival scene. Provided by Jongno-gu.

On the first day, September 11, special performances will be held on the "Eodina Stage" alongside the opening parade. The parade will feature around 80 local residents and the Seoul Children's Chwitadae (traditional musical band). The opening ceremony will run from 7 p.m. to 9 p.m., showcasing traditional Korean orchestra, choral performances, and folk entertainment acts.

On the second day, September 12, a Hanbok Fashion Show, an awards ceremony, and congratulatory performances are scheduled. Participants will walk the stage in Hanbok outfits styled to reflect their own individuality.

Over the two days, the center of the square and Yukjo Madang will host a curated exhibition titled "Hanbok NEXT: Fluttering Hanbok in the Forest of Jongno." There will also be a Hanbok playground, Hanbok rental shop, traditional culture experience booths, and a market. At Yukjo Madang, the "Under the Gwanghwamun Moonlight" photo zone will be set up. Visitors can participate in traditional game missions and vote for pets dressed in Hanbok; those who complete the missions and collect stamps can visit the main information desk to receive character "Jongdori" merchandise.

Yu Chanjong, district mayor of Jongno, remarked, "It is deeply meaningful to host the Hanbok Festival at Gwanghwamun Square, where the beauty of our traditional attire and melodies come together. As we have carefully prepared this event for everyone to see, hear, and enjoy our traditional culture, I hope for your enthusiastic interest and participation."

Provided by Jongno-gu.

This content was produced with the assistance of AI translation services.